The Future of the Music Business: How to Succeed with the New Digital Technologies [NOOK Book]

Overview

(Music Pro Guide Books & DVDs). New technologies are revolutionizing the music business. While these changes may be smashing traditional business models and creating havoc among the major record companies, they are also providing new opportunities for unsigned artists, independent labels, and music business entrepreneurs. The Future of the Music Business provides a legal and business road map for success in today's music business by setting forth a comprehensive summary of the rules pertaining to the traditional music business, including ...
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The Future of the Music Business: How to Succeed with the New Digital Technologies

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Overview

(Music Pro Guide Books & DVDs). New technologies are revolutionizing the music business. While these changes may be smashing traditional business models and creating havoc among the major record companies, they are also providing new opportunities for unsigned artists, independent labels, and music business entrepreneurs. The Future of the Music Business provides a legal and business road map for success in today's music business by setting forth a comprehensive summary of the rules pertaining to the traditional music business, including music licensing, as well as the laws governing online distribution of music and video. The book also provides practical tips for: Selling music online; Using blogs and social networks; Developing an online record company; Creating an Internet radio station; Opening an online music store; Raising money for recording projects online; Creating a hit song in the Digital Age; Taking advantage of wireless technologies, and much more. This revised third edition is the most up-to-date and thorough examination of current trends, and offers special sections on: What to do if someone steals your song; Protecting the name of your band or label ; How to find and get a music lawyer to shop your music; How to land a deal with an indie, or a major label. The video includes a comprehensive lecture, "How to Succeed in Today's Music Business," delivered by the author at the Tisch School of the Arts at NYU.
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Product Details

  • ISBN-13: 9781617130724
  • Publisher: Hal Leonard
  • Publication date: 8/1/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 3
  • Pages: 350
  • File size: 2 MB

Table of Contents

Pt. I The rules
Ch. 1 Music law & business primer 1
Ch. 2 Overview of digital music law 21
Ch. 3 Webcasting 26
Ch. 4 Downloading and interactive streaming 41
Ch. 5 Music videos, audiovisual concerts & documentaries 50
Ch. 6 Music-licensing fundamentals 55
Ch. 7 Licensing music for new media 75
Pt. II Crisis & solution - the music industry in transition
Ch. 8 The recording industry in crisis 83
Ch. 9 Proposed solutions 92
Ch. 10 Latest cases and legislative initiatives 108
Pt. III How to succeed in the new music business
Ch. 11 How to build a Web site & why 130
Ch. 12 Hot Web sites by three artists : acoustic & alternative rock, jazz & hip-hop 147
Ch. 13 Additional ways to use the Internet to promote your music and make a living 166
Ch. 14 How to build an independent digital record label 183
Pt. IV New business models - stories of ambition, independence, imagination, and success
Ch. 15 Artists who create their own record companies 197
Ch. 16 Creative commons : a new way to encourage creativity online 203
Ch. 17 Online record stores 213
Ch. 18 Online financing 234
Ch. 19 Webcasting as a business model 241
Ch. 20 The future of peer to peer 247
Ch. 21 The digital runway : the convergence of music and fashion (will fashion labels become record labels?) 257
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