Fuzzy Sets in Management, Economics and Marketing

Fuzzy Sets in Management, Economics and Marketing

by Constantin Zopounidis
     
 

This text presents papers prepared for the 7th international congress of the International Association for Fuzzy-Set Management (SIGEF) held in Chania, Greece. Thirty-nine contributors discuss a wide variety of recent advances in methodological approaches for dealing with the complexity of modern corporate management problems. The techniques originate mainly from… See more details below

Overview

This text presents papers prepared for the 7th international congress of the International Association for Fuzzy-Set Management (SIGEF) held in Chania, Greece. Thirty-nine contributors discuss a wide variety of recent advances in methodological approaches for dealing with the complexity of modern corporate management problems. The techniques originate mainly from fuzzy sets theory, but also explore the integration of fuzzy sets with other decision support and modeling disciplines, such as neural networks, genetic algorithms, machine learning, optimization, data analysis, multivariate statistics and econometrics. Seventeen chapters are organized into sections focusing on real-world application of these methods in the areas of decision making, management and marketing; stock markets and portfolio management; and corporate finance and banking management. No subject index. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9789810247539
Publisher:
World Scientific Publishing Company, Incorporated
Publication date:
01/28/2002
Pages:
284
Product dimensions:
6.34(w) x 8.48(h) x 0.79(d)

Table of Contents

Editorialxi
Decision Making, Management and Marketing
Algorithms for orderly structuring of financial "objects"3
A fuzzy goal programming model for evaluating a hospital service performance19
A group decision making method using fuzzy triangular numbers35
Developing sorting models using preference disaggregation analysis: An experimental investigation51
Hierarchical classification in insurance data analysis69
Consumer preferences for extrinsic versus intrinsic quality cues for image products: The case of Greek quality wine83
Identification of the market trends for Greek fruit juices99
The tourism industry in Crete: The identification of new market segments115
Stock Markets and Portfolio Management
The use of fuzzy programming for the management of immunised fixed income portfolios129
The causality between interest rate, exchange rate and stock price in emerging markets: The case of the Jakarta stock exchange145
Fuzzy cognitive maps in stock market165
Neural network vs linear models of stock returns: An application to the UK and German Stock Market Indices181
How wavelets and genetic algorithms can assist intelligent hybrid methodologies in handling data driven stock exchange daily trading195
Corporate Finance and Banking Management
Expertons and behaviour of companies with regard to the adequacy between business decisions and objectives213
Multiple fuzzy IRR in the financial decision environment223
An automated knowledge generation approach for managing credit scoring problems239
Bank asset liability management techniques: An overview255
Author index269

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