Fuzzy Sets in Management, Economics and Marketing

Fuzzy Sets in Management, Economics and Marketing

by Constantin Zopounidis
     
 

ISBN-10: 9810247532

ISBN-13: 9789810247539

Pub. Date: 01/28/2002

Publisher: World Scientific Publishing Company, Incorporated

The rapid changes that have taken place globally on the economic, social and business fronts characterized the 20th century. The magnitude of these changes has formed an extremely complex and unpredictable decision-making framework, which is difficult to model through traditional approaches. The main purpose of this book is to present the most recent advances in the…  See more details below

Overview

The rapid changes that have taken place globally on the economic, social and business fronts characterized the 20th century. The magnitude of these changes has formed an extremely complex and unpredictable decision-making framework, which is difficult to model through traditional approaches. The main purpose of this book is to present the most recent advances in the development of innovative techniques for managing the uncertainty that prevails in the global economic and management environments. These techniques originate mainly from fuzzy sets theory. However, the book also explores the integration of fuzzy sets with other decision support and modeling disciplines, such as multicriteria decision aid, neural networks, genetic algorithms, machine learning, chaos theory, etc. The presentation of the advances in these fields and their real world applications adds a new perspective to the broad fields of management science and economics.

Product Details

ISBN-13:
9789810247539
Publisher:
World Scientific Publishing Company, Incorporated
Publication date:
01/28/2002
Pages:
284
Product dimensions:
6.34(w) x 8.48(h) x 0.79(d)

Table of Contents

Editorialxi
Decision Making, Management and Marketing
Algorithms for orderly structuring of financial "objects"3
A fuzzy goal programming model for evaluating a hospital service performance19
A group decision making method using fuzzy triangular numbers35
Developing sorting models using preference disaggregation analysis: An experimental investigation51
Hierarchical classification in insurance data analysis69
Consumer preferences for extrinsic versus intrinsic quality cues for image products: The case of Greek quality wine83
Identification of the market trends for Greek fruit juices99
The tourism industry in Crete: The identification of new market segments115
Stock Markets and Portfolio Management
The use of fuzzy programming for the management of immunised fixed income portfolios129
The causality between interest rate, exchange rate and stock price in emerging markets: The case of the Jakarta stock exchange145
Fuzzy cognitive maps in stock market165
Neural network vs linear models of stock returns: An application to the UK and German Stock Market Indices181
How wavelets and genetic algorithms can assist intelligent hybrid methodologies in handling data driven stock exchange daily trading195
Corporate Finance and Banking Management
Expertons and behaviour of companies with regard to the adequacy between business decisions and objectives213
Multiple fuzzy IRR in the financial decision environment223
An automated knowledge generation approach for managing credit scoring problems239
Bank asset liability management techniques: An overview255
Author index269

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