Gaining and Sustaining Competitive Advantage / Edition 2

Gaining and Sustaining Competitive Advantage / Edition 2

by Jay B. Barney
     
 

ISBN-10: 0130307947

ISBN-13: 9780130307941

Pub. Date: 05/07/2001

Publisher: Pearson Education

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and

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Overview

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.

Product Details

ISBN-13:
9780130307941
Publisher:
Pearson Education
Publication date:
05/07/2001
Edition description:
Older Edition
Pages:
600
Product dimensions:
7.84(w) x 9.38(h) x 0.95(d)

Table of Contents

Pt. IThe Logic of Strategic Analysis1
Ch. 1What Is Strategy?1
Ch. 2What Is Performance?25
Ch. 3Evaluating Environmental Threats74
Ch. 4Evaluating Environmental Opportunities109
Ch. 5Evaluating Firm Strengths and Weaknesses: The Resource-based View149
Pt. IIBusiness Strategies193
Ch. 6Vertical Integration193
Ch. 7Cost Leadership233
Ch. 8Product Differentiation264
Ch. 9Flexibility308
Ch. 10Tacit Collusion339
Pt. IIICorporate Strategies368
Ch. 11Strategic Alliances368
Ch. 12Corporate Diversification404
Ch. 13Organizing to Implement Corporate Diversification445
Ch. 14Mergers and Acquisitions482
Ch. 15International Strategies516
Bibliography553
Index587

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