Gaining and Sustaining Competitive Advantage / Edition 2

Gaining and Sustaining Competitive Advantage / Edition 2

by Jay B. Barney
     
 

ISBN-10: 0130307947

ISBN-13: 9780130307941

Pub. Date: 05/07/2001

Publisher: Pearson Education

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and

Overview

Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates the latest research in a way that is accessible to students and practitioners, and provides guidance about how his research might be applied to real business situations.

Product Details

ISBN-13:
9780130307941
Publisher:
Pearson Education
Publication date:
05/07/2001
Edition description:
Older Edition
Pages:
600
Product dimensions:
7.84(w) x 9.38(h) x 0.95(d)

Table of Contents

I. THE LOGIC OF STRATEGIC ANALYSIS.

1. What Is Strategy?
2. What Is Performance?
3. Evaluating Environmental Threats.
4. Evaluating Environmental Opportunities.
5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View.

II. BUSINESS STRATEGIES.

6. Vertical Integration Strategies.
7. Cost Leadership.
8. Product Differentiation.
9. Flexibility: Real Options Analysis Under Risk and Uncertainty.
10. Tacit Collusion.

III. CORPORATE STRATEGIES.

11. Strategic Alliances.
12. Corporate Diversification.
13. Organizing to Implement Corporate Diversification.
14. Merger and Acquisition.
15. International Strategies.

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