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Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market
     

Gallo Be Thy Name: The Inside Story of How One Family Rose to Dominate the U.S. Wine Market

by Jerome Tuccille
 

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Rising from abject poverty in the early 1900s to create the most successful wine company in the world, the Gallo family used hard work, strong values and unfettered ambition to fuel their success. In Gallo Be Thy Name, biographer Jerome Tuccille follows the Gallo family as they ride the turbulent tides of American history, from Prohibition to the Great Depression,

Overview

Rising from abject poverty in the early 1900s to create the most successful wine company in the world, the Gallo family used hard work, strong values and unfettered ambition to fuel their success. In Gallo Be Thy Name, biographer Jerome Tuccille follows the Gallo family as they ride the turbulent tides of American history, from Prohibition to the Great Depression, from the ’90s wine boom to today’s financial gyrations. He goes beneath the shiny surface of the Ernest & Julio Gallo Winery to unearth a sweeping story of passion and power that could only be told in America.

Jerome Tuccille is the author of 25 books, including biographies of Alan Greenspan, Rupert Murdoch and Donald Trump. He has also written or coauthored several novels and financial self-help books. A vicepresident at T. Rowe Price Investment Services and a former broker and analyst, Tuccille is an authority on American business.

Product Details

ISBN-13:
9781597772501
Publisher:
Phoenix Books, Incorporated
Publication date:
09/01/2009
Edition description:
Abridged
Product dimensions:
5.80(w) x 5.10(h) x 1.00(d)

Meet the Author

Jerome Tuccille is the author of more than twenty books covering a wide range of topics; his biographies include Alan Shrugged: Alan Greenspan, the World's Most Powerful Banker; Rupert Murdoch; and Trump. Tuccille is a vice president of T. Rowe Price Investment Services, and has taught at the New School of Social Research in New York City.

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