Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Overview

"Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will:" "Explain the growing phenomenon of game-based marketing and how it works." "Show marketers how to develop games to incorporate into their marketing strategy." Share fascinating

... See more details below
Hardcover
$17.94
BN.com price
(Save 28%)$24.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Hardcover)
  • All (19) from $5.25   
  • New (9) from $13.82   
  • Used (10) from $5.25   

Overview

"Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will:" "Explain the growing phenomenon of game-based marketing and how it works." "Show marketers how to develop games to incorporate into their marketing strategy." Share fascinating examples of marketing games already in play including Jigsaw.com; Chase Picks Up The Tab; the iconic McDonald's Monopoly Game that reportedly generates nearly one-hundred million dollars in incremental revenue per year; and United Airlines Mileage Plus where team pint competitions and real-world scavenger hunts for miles accrue millions annually.

Read More Show Less

Product Details

  • ISBN-13: 9780470562239
  • Publisher: Wiley
  • Publication date: 3/29/2010
  • Edition number: 1
  • Pages: 240
  • Sales rank: 972,370
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Table of Contents

Ch. 1 The Argument for Loyalty 9

Ch. 2 Passive Play 31

Ch. 3 Social Networks and Leaderboards 45

Ch. 4 Funware Mechanics: Points and Beyond 65

Ch. 5 Prizes and Games of Chance 91

Ch. 6 The Ultimate Funware: Frequent Flyer Programs 111

Ch. 7 Know Thy Player 141

Ch. 8 The Future of Garners: Generation G 161

Ch. 9 Motivating Sales with Funware: Getting Employees into the Game 181

Ch. 10 Everyone Wins: Games in Your Business 197

References 207

Index 211

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 5 Customer Reviews
  • Posted April 27, 2011

    more from this reviewer

    Insightful guide on using games as a marketing tool

    People play games - online, on phones, on game consoles - everywhere. Industry expert Gabe Zichermann, in collaboration with pop culture writer Joselin Linder, tells you how to engage your customers through interactive game play and take advantage of this growing trend. While Zichermann's book gives readers a head start on exploring game-related marketing, the author unfortunately refers to Frequent Flyer Programs, "World of Warcraft" and even Webkinz without explaining how they work. Zichermann details the growth of gaming and explores the use of "Funware" - the word he coined for using games in a business context. getAbstract finds that this invitation to the playground is an appropriate opening move for those interested in adding gaming elements to their marketing mix.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 24, 2010

    Useful and inspiring

    As a new small business owner, this book was right up my alley. In an economy like this one, you can't get enough suggestions for building customer loyalty and maintaining a customer base. And as a regular World of Warcraft player, I couldn't agree more: Games are the future (if not the present.)

    Was this review helpful? Yes  No   Report this review
  • Posted March 23, 2010

    A Managers New Best Friend!

    I found the book quite interesting and easy to follow. I also liked many of the ideas. Having been a business manager for many years, I know what it means to balance a budget. Game-Based Marketing offers tons of solutions for marketing on a shoestring. It is a must for people in management, marketing and creative businesses.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 1, 2011

    No text was provided for this review.

  • Anonymous

    Posted April 8, 2010

    No text was provided for this review.

Sort by: Showing all of 5 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)