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From Barnes & Noble
The thesis of Aaron Dignan's new book is simple, but its applications are manifold. Dignan contends that the innovative interactive strategies of video game players are now blossoming in the business world. He's not arguing, of course, that we're all becoming digital superheroes; instead, he's maintaining that the brain skill we learn in gaming can make anyone competitive at whatever we do, whether it be winning customers, improving employee ethics, or writing instruction manuals. The author's work as a founding partner of a digital strategy firm informs Game Face with a pleasing diversity of examples. Brain food for people who want to stay in the game.