Gamification for Product Excellence

by Mike Hyzy, Bret Wardle, Gabe Zichermann

Overview

Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products

Key Features

• Design gamification frameworks that captivate users and deliver a compelling experience
• Build a successful gamification strategy to go from concept to prototype to production with ease
• Gamify product management processes using game techniques to effectively lead teams and stakeholders
• Purchase of the print or Kindle book includes a free PDF eBook

Book Description

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.

What you will learn

• Explore gamification and learn how to engage your user with it
• Gain insights into the functionality and implementation of different gamification frameworks
• Master specific game elements and mechanics that can be used to improve user experiences
• Design a successful gamification strategy to test your hypothesis and develop a business case
• Implement and test the prototype you’ve created with users for feedback
• Say the right words to sell your gamification strategy to stakeholders
• Use design thinking exercises and game elements to improve the product management process

Who this book is for

If you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease.

Product Details

ISBN-13:	9781837638383
Publisher:	Packt Publishing
Publication date:	09/29/2023
Pages:	350
Product dimensions:	7.50(w) x 9.25(h) x 0.73(d)

About the Author

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.

Table of Contents

Table of Contents

1. Gamification Basics
2. Gamification for Product Managers
3. Gamification Frameworks and Experts
4. Understanding Your User
5. Game Mechanics and Psychology
6. Designing a Gamification Strategy
7. Implementing Your Gamification
8. Challenges and Limitations in Gamification
9. Selling Your Gamification Strategy
10. Gamify Your Product Development Process
11. Case Studies and Best Practices
12. The Future of Gamification