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Supplying lessons from today's most celebrated and successful business thinkers, DK's Business Masterminds series is perfect for people hoping to advance their corporate careers, make their own businesses grow and prosper, or achieve personal goals. In addition to providing overviews of each mastermind's most influential writings and speeches, each title is packed with full-color charts, diagrams, and photographs that graphically illustrate complex concepts.

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Overview

Supplying lessons from today's most celebrated and successful business thinkers, DK's Business Masterminds series is perfect for people hoping to advance their corporate careers, make their own businesses grow and prosper, or achieve personal goals. In addition to providing overviews of each mastermind's most influential writings and speeches, each title is packed with full-color charts, diagrams, and photographs that graphically illustrate complex concepts.

A leading authority in both business communications and management consultancy, Robert Heller has written more than 30 books, including six titles in DK's popular Essential Managers series. A founding editor of Management Today magazine and co-creator of several other successful business journals, he is an in-demand speaker at conferences worldwide.

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Product Details

  • ISBN-13: 9780789451590
  • Publisher: DK Publishing, Inc.
  • Publication date: 3/22/2000
  • Series: Business Masterminds Series
  • Pages: 96
  • Product dimensions: 8.58 (w) x 6.09 (h) x 0.57 (d)

Table of Contents

Master of the information age 4
Biography 6
1 IT changes absolutely everything 12
The opening of windows to the world 26
2 Building a knowledge company 28
Masterclass 1: Exploiting the info-revolution 42
3 Developing software that sells 48
Making MS-DOS central to the IBM PC 62
Masterclass 2: Mastering the business 64
4 Dividing, delegating, and leading 70
Making a success of Windows NT 84
Masterclass 3: Making the future happen 86
5 Turning vision into value 92
Making a U-turn and invading the Internet 106
Glossary 108
Bibliography 109
Index 110
Robert Heller 112
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