Gear Guide, 1967: Hip-pocket Guide to Britain's Swinging Carnaby Street Fashion Scene

Overview

The late 1960s ushered in a fashion revolution and Carnaby Street was its epicenter, birthplace of the mini-skirt and wildly exuberant fashion statements, all vividly brought to life in this reproduction illustrated pocket guide to London's swinging fashion scene at the height of its popularity and influence in 1967. Informative and entertaining chapters explore how the fashion trends began and developed and provide store-by-store reviews of the most happening and with-it boutiques with descriptions of decor and ...
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Overview

The late 1960s ushered in a fashion revolution and Carnaby Street was its epicenter, birthplace of the mini-skirt and wildly exuberant fashion statements, all vividly brought to life in this reproduction illustrated pocket guide to London's swinging fashion scene at the height of its popularity and influence in 1967. Informative and entertaining chapters explore how the fashion trends began and developed and provide store-by-store reviews of the most happening and with-it boutiques with descriptions of decor and what celebrities one might expect to see there. Period photographs illustrate the era's most eye-catching fashion trends and clothing descriptions include equally eye-popping 1967 prices such as $4 dresses and $8 overcoats. The guide also includes amusing predictions about fashion beyond 1967 such as disposable paper clothing including paper shoes, transparent dresses and the inevitable "space travel" clothes that would come "when and if" we reached the moon.
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Editorial Reviews

From the Publisher
"This quirky, fascinating little book was originally published in 1967 by Atlas Publishing, London. A facsimile of the original pocket guide to the boutiques of Swinging London, this book is a must- have stocking filler for Christmas, or just a neat affordable addition to your own fashion library...The text is written in a relaxed, witty and humorous style that transports you back completely to when originally written...The final chapter looks at future trends in fashion and states, concluding that 'the pendulum of fashion has always seemed to swing to and fro – it’s just swinging at the moment!' A fabulous affordable little book, that is a quaint period snapshot of a more innocent time."—Vintage Fashion Guild
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Product Details

  • ISBN-13: 9781908402561
  • Publisher: Osprey Publishing, Limited
  • Publication date: 9/17/2013
  • Series: Old House Projects Series
  • Pages: 72
  • Sales rank: 1,472,955
  • Product dimensions: 4.50 (w) x 7.10 (h) x 0.50 (d)

Read an Excerpt

Excerpt from Gear Guide, 1967

Gear, 35 Carnaby Street. Open Mon-Fri 9:30 am - 6 pm. Sat close 4pm.
Inviting looking place this. It's very hard just to pass by without looking in. Everything is pink and warm looking. The walls are all deep pink. Near the window there are thousands of bright feather flowers stuck in hundreds of pink tin tea-pots. There are also a lot of mobiles made with pink and orange wax discs. GEAR started by selling furniture..Now, however, they make up super children's clothes and sell everything from old coffee grinders (about four pounds ten), and Beardsley prints to label buttons that say corny things like "I HATE EVERYBODY". They sell trays, plates, aprons, carrier bags, teacloths and wastepaper baskets, all decorated with the Union Jack. They even have—Surprise! surprise!—flags decorated with the Union Jack!

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Table of Contents

Table of Contents

Gear Gets Going
Gear Goes Global
How to Get There
Carnaby Street Map
King's Road Map
Where to Go and When: Carnaby Street
Where to Go and When: King's Road
Things To Come
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