Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle / Edition 1

Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle / Edition 1

by Dianne G. Bystrom, Mary Christine Banwart, Lynda Lee Kaid
     
 

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ISBN-10: 0415946824

ISBN-13: 9780415946827

Pub. Date: 08/29/2004

Publisher: Taylor & Francis

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Overview

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Product Details

ISBN-13:
9780415946827
Publisher:
Taylor & Francis
Publication date:
08/29/2004
Series:
Gender Politics--Global Issues Series
Pages:
256
Product dimensions:
6.00(w) x 9.00(h) x 0.69(d)

Table of Contents

Part I: Women, Communication, and Politics
1: Women, Communication, and Politics: An Introduction
2: VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis
Part II: Campaign Advertising: Gendered Messages, Gendered Reactions
3: VideoStyle: Communication Messages through Campaign Advertising
4: The Interaction of Electoral Status, Political Party, and VideoStyle
5: Case Study: Videostyles in the 2002 Kansas Governor's Race
6: Voter Reactions to Candidate VideoStyle
Part III: Candidate Web Sites: Gendered Messages, Reactions, and Applications
7: WebStyle: Communication Messages through Candidate Web Sites
8: Case Study: WebStyles in a North Carolina U.S. Senate and Montana Gubernatorial Race
9: Voter Reactions to Candidate WebStyle
Part IV: Media Coverage of Candidates: Gendered Messages, Gendered Reactions
10: NewsStyle: Media Coverage of Candidate Presentation
11: Case Study: NewsStyles in the 2000 New York U.S. Senate Campaign
12: Gendered Reactions to Media Coverage
Part V: Gender and Political Communication in Future Campaigns
13: Gendered Political Campaign Communication: Implications for the Future
Notes

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