Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle / Edition 1

Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle / Edition 1

by Dianne G. Bystrom, Mary Christine Banwart, Lynda Lee Kaid
     
 

ISBN-10: 0415946824

ISBN-13: 9780415946827

Pub. Date: 08/29/2004

Publisher: Taylor & Francis

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.  See more details below

Overview

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Product Details

ISBN-13:
9780415946827
Publisher:
Taylor & Francis
Publication date:
08/29/2004
Series:
Gender Politics--Global Issues Series
Pages:
256
Product dimensions:
6.00(w) x 9.00(h) x 0.69(d)

Table of Contents

1Women, communication, and politics : an introduction3
2Videostyle, Webstyle, and newsstyle : a framework for gendered analysis9
3Videostyle : communication messages through campaign advertising29
4The interaction of electoral status, political party, and videostyle47
5Videostyles in the 2002 Kansas governor's race : a case study81
6Voter reactions to candidate videostyle93
7Webstyle : communication messages through candidates' Web sites113
8Webstyles in a North Carolina U.S. Senate race and a Montana gubernatorial race : a case study143
9Voter reactions to candidate Webstyle165
10Newsstyle : media coverage of candidate presentation173
11Newsstyles in the 2000 New York U.S. Senate campaign : a case study189
12Gendered reactions to media coverage203
13Gendered political campaign communication : implications for the future213

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