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From the Publisher
"Pulls together some of the most cutting-edge literature on consumer culture. This comprehensive collection demonstrates the contested and continually constructed meaning of consumer identities. Scanlon provides accessible and useful overviews that make this volume an exceptional resource for the classroom."
"Offers students multiple ways of understanding and coming to terms with the relationships between gender and consumer culture. With a rich mixture of scholarly articles, archival materials, and Scanlon's own useful introduction, The Gender and Consumer Culture Reader will help readers comprehend the complicated connections between sexuality, race, ethnicity, class, identity, and the daily activities of consuming that Americans have engaged in both historically and today."
-Daniel Horowitz,Director of American Studies, Smith College