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From the Publisher"Presents readers with a rich analysis of the ways in whichgender norms, identities and relations are produced in popularculture … Well-written, thoroughly well-structured andaccessible."
TimesHigher Education textbook guide
"Gender and Popular Culture expertly ties together the lastfew decades of research on its title themes, then brings these upto date in an impressive, useful manner. Theoretically rich, it isparticularly successful in offering original, smart analyses ofrecent popular cultural phenomena (from Mad Men through men'smagazines). This engaging book should find a wide audience amongstudents and teachers of gender studies, popular culture, andmedia."
Will Straw, McGill University
"This excellent, accessibly written book details how gender isconstructed in popular culture through an array of insights intoits relationship to production, consumption and representation. Itlooks at how gender identities are performatively constitutedthrough discourse, power and continuing inequality. This book willprove indispensable to those interested in the cultural politics ofgender."
Shirley Tate, Leeds University
"Fresh, accessible, and thorough, Gender and PopularCulture is an excellent introduction and a valuable resourcefor anyone interested in gender, media, and culture. Milestone andMeyer offer clear and concise surveys of both foundational andcurrent research as well as engaging case studies that model forreaders sophisticated analyses of gender in contemporary popularculture."
Mary Celeste Kearney, University of Texas at Austin