Gender Differences in Advertising

Gender Differences in Advertising

by Dr. Harry Jay
     
 
Gender Advertising - Gender Differences in Advertising specifically addresses gender targeting in advertising and the different ways each gender engages in commerce. A female buyer identifies and evaluates purchases very differently than a male buyer but this is subject to male vs female stereotypes. But it goes much deeper than just adjusting sales copy. This book

Overview

Gender Advertising - Gender Differences in Advertising specifically addresses gender targeting in advertising and the different ways each gender engages in commerce. A female buyer identifies and evaluates purchases very differently than a male buyer but this is subject to male vs female stereotypes. But it goes much deeper than just adjusting sales copy. This book teaches you common gender roles in advertising as well as the gender roles in the media and the different ways the female psyche differs from the male psyche and how to best attract each gender to your product/service. The book Is part of the Business and Investing series that defines marketing and sales from a gender standpoint as well as gender roles for men and women and gender portrayal in advertising.

Product Details

ISBN-13:
2940148130192
Publisher:
ePubWealth.com, LLC
Publication date:
01/20/2014
Series:
Advice & How To , #1
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
407 KB

Meet the Author

Dr. Harry Jay is Director of Research for AppliedMindSciences.com, a mental health and mind research group of Applied Web Info, and is the author of over 100 books and research papers as a behavioral scientist.

In his 32-year career, Dr. Harry Jay has contributed many new mental health treatment treatments and protocols using some of the new advances he has discovered in Energy Psychology.

He specializes in addictions of all kinds, sexual abuse, child predation and gender relationships.

He is also a board member to ePubWealth.com and serves on the science committee assisting non-fiction science writers in book publishing and promotion.

As a leading behavioral scientist, he provides profiling services to the company's ForensicsNation.com unit as well as criminal psychology research to aid in identifying and apprehending child predators and cyber-criminals of all kinds.

He resides in Southern Utah and enjoys the outdoors, fishing and photography.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >