Gender Intelligence: Breakthrough Strategies for Increasing Diversity and Improving Your Bottom Line [NOOK Book]

Overview

World-renowned experts on Gender Intelligence argue that it is time to move beyond politics and fairness to build an economic business case for gender diversity in the workplace.

For too long, companies have played the numbers game?attempting to tackle the problem of gender imbalance through affirmative action, numeric standards, and quotas. Yet these efforts have had no measurable impact on the number of women in leadership or on a company's ...

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Gender Intelligence: Breakthrough Strategies for Increasing Diversity and Improving Your Bottom Line

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Overview

World-renowned experts on Gender Intelligence argue that it is time to move beyond politics and fairness to build an economic business case for gender diversity in the workplace.

For too long, companies have played the numbers game—attempting to tackle the problem of gender imbalance through affirmative action, numeric standards, and quotas. Yet these efforts have had no measurable impact on the number of women in leadership or on a company's bottom line. Meanwhile, the dominant paradigm of traditional business remains the same.

In Gender Intelligence, Barbara Annis and Keith Merron introduce a revolutionary and effective approach that is fundamentally altering the cultures of major corporations around the world. They uncover the forces that create the current condition of gender inequality and reveal, for the first time, the powerful principles that are bringing about a shift in thinking. They highlight organizations that have made the transformation from a focus on gender equity to the more powerful objective of welcoming the natural differences between men and women, which ultimately produces greater economic value. Gender Intelligence proves that the true measure of gender equality does not reside in a percentage but in the untapped power of men and women openly working and winning together.

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Editorial Reviews

Publishers Weekly
03/31/2014
In this study of gender diversity in the workplace, Annis (coauthor of Work with Me: The 8 Blind Spots Between Men and Women in Business) and her colleague Merron reach some startling conclusions based on over 25 years of in-depth surveys involving male and female global managers. They identify several "gender blind spots"—incorrect assumptions that cause misunderstandings—including the false notions that equality means sameness, and the idea that women should think and act like men. Exploring the confluence of these detrimental beliefs, they advocate for adopting gender intelligence in highly successful organizations, pointing to examples such as American Express, where a culture of difference-thinking has been utilized with success. In addition to covering the scientific differences between how men and women think, the authors explore leadership responsibility inherent in instigating such a change in attitudes, and document the five stages through which an organization will evolve into "a gender-intelligent company." The book appropriately focuses on the economic benefits of adopting gender intelligence and shows how to get started, as well as illustrating how and why gender intelligence benefits us all. 17 illus. (May)
Kirkus Reviews
2014-04-02
Strategies to balance gender inequity at work. Through comprehensive research and data collected over a span of 25 years, Annis (co-author: Work with Me: The 8 Blind Spots Between Men and Women in Business, 2013) and Merron (Inner Freedom: Living Authentically the Life You Were Truly Meant to Live, 2013, etc.) pull back the shades on the question of gender inequality in the business world. Despite years of improved laws and access, women still hold far fewer positions of power than men. Traditionally, the effort to change this imbalance has focused on educating women to "adapt to the world of business, to take charge of their careers as men would, and to advance—no matter how inauthentic and uninviting it felt." They concluded that in order to balance the gender equation, the focus must extend beyond what women should do to include men in the solution. Instead of forcing women to become more like men, the authors recommend embracing the differences they bring to the workplace, which offset and complement the strategies men have found useful and successful. Companies that have adopted this new idea of gender intelligence, the authors write, have found that "gender-blended teams start to create more innovative ideas, operate more effectively, and produce greater profitability." Annis and Merron effectively summarize the science buttressing the effectiveness of gender-blended teams, then move into the economic and personal benefits for companies and individuals who practice this technique. They discuss the role of leadership and the gradual spread of gender-intelligence ideas and practices around the globe. The fact that gender inequality still exists, particularly in economically developing nations, reinforces the authors' contention that these theories desperately need to be put into practice. Practical solutions to an age-old dilemma.
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Product Details

  • ISBN-13: 9780062307422
  • Publisher: HarperCollins Publishers
  • Publication date: 5/13/2014
  • Sold by: HARPERCOLLINS
  • Format: eBook
  • Pages: 272
  • Sales rank: 951,666
  • File size: 934 KB

Meet the Author

Barbara Annis, founder and CEO of Barbara Annis & Associates Inc., is a world-renowned gender expert, advocating for Gender Intelligence in Fortune 500 companies and global organizations. She is the chair emeritus of the Women's Leadership Board at Harvard Kennedy School and the author of Same Words, Different Language; Leadership and the Sexes; and Work with Me, cowritten with John Gray.


Keith Merron, a senior associate with Barbara Annis & Associates, received his doctorate from Harvard University in human and organizational development. He is an organizational effectiveness and executive development specialist and the author of four other books on personal and organizational change, most recently, Inner Freedom: Living Authentically the Life You Were Truly Meant to Live.

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