Gender, Race, and Class in Media: A Text-Reader / Edition 2

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Overview

Incisive analyses of mass media – including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.

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Product Details

  • ISBN-13: 9780761922612
  • Publisher: SAGE Publications
  • Publication date: 8/28/2002
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 792
  • Product dimensions: 6.88 (w) x 9.96 (h) x 1.47 (d)

Meet the Author

Gail Dines is a professor of sociology and women’s studies at Wheelock College in Boston, where she is also chair of the American studies department. She has been researching and writing about the pornography industry for over twenty years. She has written numerous articles on pornography, media images of women, and representations of race in pop culture. Her latest book is PORNLAND: How Pornography has Hijacked our Sexuality. She is a cofounder of the activist group Stop Porn Culture!

Jean M. Humez is a professor emerita of women’s studies at the University of Massachusetts, Boston, where she has taught courses in both women’s studies and American studies and chaired the women’s studies department. She designed and taught an undergraduate women and the media course early in her career, and came to collaborate with Gail Dines through her interest in media text analysis. She has also published books and articles on African American women’s spiritual and secular autobiographies, and on women and gender in Shaker religion. Her most recent book is Harriet Tubman: The Life and the Life Stories.

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Table of Contents

Preface
1 Cultural Studies, Multiculturalism, and Media Culture 9
2 The New Media Giants: Changing Industry Structure 21
3 The Meaning of Memory: Family, Class, and Ethnicity in Early Network Television 40
4 Naked Capitalists 48
5 Hegemony 61
6 Women Read the Romance: The Interaction of Text and Context 67
7 Black Sitcom Portrayals 79
8 The Whites of Their Eyes: Racist Ideologies and the Media 89
9 Hetero Barbie? 94
10 Popular Culture and Queer Representation: A Critical Perspective 98
11 White Negroes 111
12 Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams 116
13 Living Single and the "Fight for Mr. Right": Latifah Don't Play 129
14 Who(se) Am I? The Identity and Image of Women in Hip-Hop 136
15 Queer 'n' Asian on - and off - the Net: The Role of Cyberspace in Queer Taiwan and Korea 149
16 Space Jam: Media Conglomerates Build the Entertainment City 159
17 Kids for Sale: Corporate Culture and the Challenge of Public Schooling 171
18 The Greatest Story Ever Sold: Marketing and the O. J. Simpson Trial 176
19 The New Politics of Consumption: Why Americans Want So Much More Than They Need 183
20 Nike, Social Responsibility, and the Hidden Abode of Production 196
21 "You've Never Had a Friend Like Me": Target Marketing Disney to a Gay Community 204
22 Advertising and the Political Economy of Lesbian/Gay Identity 212
23 Sex, Lies and Advertising 223
24 In Spite of Women: Esquire Magazine and the Construction of the Male Consumer 230
25 Image-Based Culture: Advertising and Popular Culture 249
26 "The More You Subtract, the More You Add": Cutting Girls Down to Size 258
27 Cosmetics: A Clinique Case Study 268
28 "Con-fusing" Exotica: Producing India in U.S. Advertising 274
29 Advertising and People of Color 283
30 Current Perspectives on Advertising Images of Disability 293
31 Selling Sexual Subjectivities: Audiences Respond to Gay Window Advertising 302
32 Gender and Hegemony in Fashion Magazines: Women's Interpretations of Fashion Photographs 314
33 Television Violence: At a Time of Turmoil and Terror 339
34 Advertising and the Construction of Violent White Masculinity: From Eminem to Clinque for Men 349
35 The Mighty Morphin Power Rangers: Teachers Voice Concern 359
36 Lay Theories of Media Effects: Power Rangers at Pre-school 367
37 Lessons From Littleton: What Congress Doesn't Want to Hear About Youth and Media 385
38 Hidden Politics: Discursive and Institutional Policing of Rap Music 396
39 The Pornography Debates: Beyond Cause and Effect 406
40 Pornography and the Limits of Experimental Research 417
41 Mass Market Romance: Pornography for Women Is Different 424
42 Everyday Pornography 434
43 King Kong and the White Woman: Hustler Magazine and the Demonization of Black Masculinity 451
44 Gendered Television: Femininity 469
45 Daze of Our Lives: The Soap Opera as Feminine Text 476
46 Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States 482
47 "I Think of Them as Friends": Interpersonal Relationships in the Online Community 488
48 "No Politics Here": Age and Gender in Soap Opera "Cyberfandom" 497
49 Consuming Pleasures: Active Audiences and Soap Opera 507
50 Cathartic Confessions or Emancipatory Texts? Rape Narratives on The Oprah Winfrey Show 522
51 The Mediated Talking Cure: Therapeutic Framing of Autobiography in TV Talk Shows 534
52 The Case Against Sleaze TV 548
53 Sitting Ducks and Forbidden Fruits 553
54 Ralph, Fred, Archie, and Homer: Why Television Keeps Re-creating the White Male Working-Class Buffoon 575
55 The Fox Network and the Revolution in Black Television 586
56 Representing Gay Men on American Television 597
57 What's Wrong With This Picture? The Politics of Ellen's Coming Out Party 608
58 Once in a Lifetime: Constructing "The Working Woman" Through Cable Narrowcasting 613
59 In Their Prime: Women in Nighttime Drama 625
60 Workplace Dramas, Ensemble Casts, 1990s Style 633
61 This Is for Fighting, This Is for Fun: Camerawork and Gunplay in Reality-Based Crime-Shows 642
62 Here Comes the Judge: The Dancing Itos and the Televisual Construction of the Enemy Asian Male 651
63 Ling Woo in Historical Context: The New Face of Asian American Stereotypes on Television 656
64 Jewish Women on Television: Too Jewish or Not Enough? 665
65 The Titanic Sails On: Why the Internet Won't Sink the Media Giants 677
66 "Where Do You Want to Go Today?" Cybernetic Tourism, the Internet, and Transnationality 684
67 Television and the Internet 688
68 Dating on the Net: Teens and the Rise of "Pure" Relationships 696
69 Staking Their Claim: Women, Electronic Networking, and Training in Asia 708
70 The Cherokee Indians and the Internet 715
A List of Media Activist Organizations 723
Glossary 727
Bibliography 739
Author Index 749
Subject Index 757
About the Editors 769
About the Contributors 771
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