Gender, Race, and Class in Media: A Critical Reader


This provocative new edition of Gender, Race, and Class in Media engages students with a comprehensive introduction to mass media studies. Editors Gail Dines and Jean M. Humez present new and classic readings that critically analyze some of the most pervasive and influential forms of media entertainment culture, including advertising, reality tv shows, sitcoms and dramatic series, pornography, fan and celebrity gossip websites, videogames and online social media and virtual reality enterprises. Issues of power ...
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This provocative new edition of Gender, Race, and Class in Media engages students with a comprehensive introduction to mass media studies. Editors Gail Dines and Jean M. Humez present new and classic readings that critically analyze some of the most pervasive and influential forms of media entertainment culture, including advertising, reality tv shows, sitcoms and dramatic series, pornography, fan and celebrity gossip websites, videogames and online social media and virtual reality enterprises. Issues of power related to gender, race, class and sexuality are integrated into a wide range of compelling articles examining the economic and cultural implications of mass media as institutions, such as the political economy of media production, textual analysis, and media consumption, including current questions raised by fan participation in production and distribution.
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Editorial Reviews

Robert Rabe
"I really think students are impressed with the scope of the book, with the many new ideas and ways of thinking that are evident. This class is fun to teach because so often students tell me that it really changed the way they think about the world and their own understanding of it. This book plays a big part in that. "
Breanne Fahs
"Excellent, diverse articles that showcase intersecting identities as well as diversity in media. Truly excellent choice of top scholars in the field as well as lesser known people I want to pursue more. I always enjoy reading these pieces and find them just the right length for students as well.Great representation of feminist, critical race, and critical theory scholars rather than merely social science scholars (as most other texts have). "
Dr. Jennifer Brayton
"I find this a very strong reader for undergraduate students who are new to media studies and visual stereotyping and representations. There is a wealth of engaging and relevant scholarly research that directly relates to the experiences of students with mass media cultural products. "
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Product Details

  • ISBN-13: 9781452259062
  • Publisher: Sage Publications (CA)
  • Publication date: 2/18/2014
  • Edition description: Updated
  • Edition number: 4
  • Pages: 776
  • Product dimensions: 7.20 (w) x 10.20 (h) x 1.20 (d)

Meet the Author

Gail Dines is a professor of sociology and women’s studies at Wheelock College in Boston, where she is also chair of the American studies department. She has been researching and writing about the pornography industry for over twenty years. She has written numerous articles on pornography, media images of women, and representations of race in pop culture. Her latest book is PORNLAND: How Pornography has Hijacked our Sexuality. She is a cofounder of the activist group Stop Porn Culture!

Jean M. Humez is a professor emerita of women’s studies at the University of Massachusetts, Boston, where she has taught courses in both women’s studies and American studies and chaired the women’s studies department. She designed and taught an undergraduate women and the media course early in her career, and came to collaborate with Gail Dines through her interest in media text analysis. She has also published books and articles on African American women’s spiritual and secular autobiographies, and on women and gender in Shaker religion. Her most recent book is Harriet Tubman: The Life and the Life Stories.

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Table of Contents

Preface to the Fourth Edition
Part I: A Cultural Studies Approach to Media:
1. Cultural Studies, Multiculturalism and Media Culture by Douglas Kellner
2. The Meaning of Memory: Family, Class and Ethnicity in Early Network TV Programs by George Lipsitz
3. “The Economics of the Media Industry” ch. In Media/Society: Industries, Images, Audiences (2011) by David P. Croteau, William D. Hoynes and Stefania Milan
4. Hegemony by James Lull
5. The Internet’s Unholy Marriage to Capitalism by Bellamy Foster & McChesney
6. Extreme Makeover: Home Edition: An American Fairy Tale by Gareth Palmer
7.Women Read the Romance: The Interaction of Text and Context by Janice Radway
8. Star Trek Rerun, Reread, Rewritten: Fan Writing As Textual Poaching by Henry Jenkins III
9. Watching Television Without Pity: The Productivity of Online Fans by Mark Andrejevic
10. Considering Resistance and Incorporation by Richard Butsch
Part II: Representations of Gender, Race and Class
11.The Whites of Their Eyes by Stuart Hall
12.Global Motherhood: The Transnational Intimacies of White Femininity by Raka Shome
13. Pornographic eroticism and sexual grotesquerie in representations of African-American Sportswomen by James McKay and Helen Johnson
14. Hetero Barbie by Mary Rogers
15. Transgender Transitions: Sex/Gender Binaries in the Digital Age by Kay Siebler
16. The ‘Rich Bitch by Michael J. Lee and Leigh Moscowitz
17. Big Talkers: Rush Limbaugh, Conservative Talk Radio and the Defiant Reassertion of White Male Authority by Jackson Katz
Part III: Reading Media Texts Critically
18. Pretending to be “Post-Racial”: The Spectacularization of Race in Reality TV’s Survivor (2011) by Emily M. Drew
19. Television’s ‘New’ Feminism: Prime-time Representations of Women and Victimization by Lisa M. Cuklanz and Sujata Moorti
20. More than Baby Mamas: Black Mothers and Hip-Hop Feminism by Marlo D. David
21. Political Culture Jamming: The Dissident Humor of The Daily Show with Jon Stewart by Jamie Warner
22. Educating The Simpsons: Teaching Queer Representations in Contemporary Visual Media by Gilad Padva
23. Resisting, Reiterating, and Dancing Through: The Swinging Closet Doors of Ellen DeGeneres’s Televised Personalities by Candace Moore
24. 'Sexy Like a Girl and Horny Like a Boy’: Contemporary Gay ‘Western’ Narratives about Gay Asian Men by Chong-suk Han
25. When in Rome: Heterosexism, Homophobia, and Sports Talk Radio by David Nylund
Part IV: Advertising, Consumer and Celebrity Culture
26. Image-Based Culture by Sut Jhally
27. The New Politics of Consumption: Why Americans Want So Much More Than They Need by Juliet Schor
28. Inventing the Cosmo Girl by Laurie Ouellette
29. Sex, Lies and Advertising by Gloria Steinem
30. Supersexualize Me! by Rosalind Gill
31. Branding ‘Real’ Social Change in Dove’s Campaign for Real Beauty by Dara Persis Murray
32.Nothing Less Than Perfect: Female Celebrity, Ageing and Hyperscrutiny in the Gossip Industry by Kirsty Fairclough
33. To See and Be Seen: Celebrity Practice on Twitter by Alice Marwick and Danah Boyd
34. How to ‘use your Olympian’: The Paradox of Athlete Authenticity and Commercialization in the Contemporary Olympic Games by M. Rahman and S. Lockwood
35. Mapping Commercial Intertextuality: HBO’s True Blood by Jonathan Hardy
Part V: Representing Sexualities
36. That Teenage Feeling: Twilight, Fantasy and Feminist Readers (2012) by Anne Helen Peterson
37. Deadly Love: Images of Dating Violence in the ‘Twilight Saga' (2011) by Victoria E. Collins and Dianne C. Carmody
38. White Man’s Burden: Gonzo Pornography and the Construction of Black Masculinity by Gail Dines
39. The Pornography of Everyday Life by Jane Caputi
40. There Are Bitches and Hoes by Tricia Rose
41. The Limitations of the Discourse of Norms: Gay Visibility and Degrees of Transgression by Jay Clarkson
42. Sex Lives in Second Life by Kristopher L. Cannon
43. Queering Queer Eye: The Stability of Gay Identity Confronts the Liminality of Trans Embodiment by E. Tristan Booth
Part VI: Growing up with Contemporary Media
44. The Future of Childhood in the Global Television Market by Dafna Lemish
45. Growing Up Female in a Celebrity Culture by Gail Dines
46. La Princesa Plastica: Hegemonic and Oppositional Representations of Latinidad in Hispanic Barbie by Karen Goldman
47. Monarchs, Monsters and Multiculturalism: Disney’s Menu for Global Hierarchy by Lee Artz
48. Constructing the New Ethnicities: Media, Sexuality and Diaspora Identity in the Lives of South Asian Immigrant Girls by Meenakshi Gigi Durham
49. HIV On TV: Conversations with Young Gay Men by Kathleen P. Farrell
50. Video Games and Machine Dreams of Domination by John Sanbonmatsu
51. Strategic Simulations and our Past: Bias of Computer Games in Presentation of History by Kevin Schut
52. You Play Like a Girl: Cross-Gender Competition and the Uneven Playing Field by Elena Bertozzi
53. Six Decades of Social Class in American Television Sitcoms by Richard Butsch
54. Marketing ‘Reality’ to the World: Survivor, Post-Fordism and Reality Television by Chris Jordan
55. Critiquing Reality-Based Televisual Black Fatherhood: A Critical Analysis of Run’s House and Snoop Dogg’s Father Hood by Debra C. Smith
56. “A Shot at Half-Exposure: Asian Americans in Reality TV Shows (2010) by Grace Wang
57. Take Responsibility for Yourself”: Judge Judy and the Neoliberal Citizen by Laurie Ouellette
58. Television and the Domestication of Cosmetic Surgery by Sue Tait
59. Drama is the Cure for Gossip: Television’s turn to Theatricality in a Time of Media Transition (2010) by Abigail De Kosnick
60. Free TV: File-Sharing and the Value of Television (2011) by Michael Z. Newman
Part VIII: Interactivity, Fandom and Activism
61. Pop Cosmopolitanism: Mapping Cultural Flows in an Age of Convergence by Henry Jenkins
62. The Political Economy of Privacy on Facebook (2012) by Christian Fuchs
63. Showtime Thinks, Therefore I Am: The Corporate Construction of ‘The Lesbian’ on Sho-Com’s The L Word Site (2001) by Kelly Kessler
64. Reading the Romance of Fan Cultural Production: Music Videos of a Television Lesbian Couple by Eve Ng
65. Don’t Hate the Player, Hate the Game”: The Racialization of Labor in World of Warcraft by Lisa Nakamura
66. Accidental Activists: Fan Activism in the Soap Opera Community by Melissa C. Scardaville
67. Fan activists and the politics of race in the Last Airbender (2011) Lori Kido Lopez
68. Gimpgirl Grows Up: Women With Disabilities Rethinking, Redefining, And Reclaiming Community by Jennifer Cole, Jason Nolan, Yukari Seko, Katherine Mancuso, and Alejandra Ospina
69. The Latino Cyber-Moral Panic Process in the United States (2012) by Nadia Yamel Flores-Yeffal, Guadalupe Vidales & April Plemons
70. How It Feels to Be Viral Me: Affective Labor and Asian American YouTube Performance (2012) by Christine Bacareza Balance
Alternative Contents Index
A List of Resources and Media Activist Organizations
Author Index
Subject Index
About the Editors
About the Contributors
Chapter 1: “Cultural Studies, Multiculturalism, and Media Culture” - Douglas Kellner
Chapter 10: “Considering Resistance and Incorporation” - Richard Butsch
Chapter 17: “Big Talkers: Rush Limbaugh, Conservative Talk Radio and the Defiant Reassertion of White Male Authority” - Jackson Katz
Chapter 39: “The Pornography of Everyday Life” - Jane Caputi
Chapter 44: “The Future of Childhood in the Global Television Market” - Dafna Lemish
Chapter 53: “Six Decades of Social Class in American Television Sitcoms” - Richard Butsch
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