Gender, Race and Class in Media: A Text-Reader / Edition 1

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This text introduces students to contemporary media scholarship in an accessible way that builds upon students' own media experiences and interests, analyzing popular genres such as soaps, talk shows, music, pornography, made-for-TV movies, advertising and romance novels.

The introduction delineates the major paradigms in media studies today from a critical//cultural perspective. It outlines the book's integrated approach to media studies which incorporates three distinct but related areas of investigation: political economy of production, textual analysis and audience response//resistance. The introductions to the parts provide a framework for understanding and analyzing how gender, race and class are structural and exper

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Product Details

  • ISBN-13: 9780803951648
  • Publisher: SAGE Publications
  • Publication date: 12/28/1994
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 672
  • Product dimensions: 7.14 (w) x 10.06 (h) x 1.36 (d)

Meet the Author

Gail Dines is a professor of sociology and women’s studies at Wheelock College in Boston, where she is also chair of the American studies department. She has been researching and writing about the pornography industry for over twenty years. She has written numerous articles on pornography, media images of women, and representations of race in pop culture. Her latest book is PORNLAND: How Pornography has Hijacked our Sexuality. She is a cofounder of the activist group Stop Porn Culture!

Jean M. Humez is a professor emerita of women’s studies at the University of Massachusetts, Boston, where she has taught courses in both women’s studies and American studies and chaired the women’s studies department. She designed and taught an undergraduate women and the media course early in her career, and came to collaborate with Gail Dines through her interest in media text analysis. She has also published books and articles on African American women’s spiritual and secular autobiographies, and on women and gender in Shaker religion. Her most recent book is Harriet Tubman: The Life and the Life Stories.

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Table of Contents

Preface: Goals and Assumptions of This Reader
1 Cultural Studies, Multiculturalism and Media Culture 5
2 The Whites of Their Eyes: Racist Ideologies and the Media 18
3 White Negroes 23
4 Madonna: Plantation Mistress or Soul Sister? 28
5 The Visibility of Race and Media History 33
6 The Silenced Majority: Why the Average Working Person Has Disappeared From American Media and Culture 40
7 The Meaning of Memory: Family, Class and Ethnicity in Early Network Television 43
8 The Color Purple: Black Women as Cultural Readers 52
9 Out of the Mainstream: Sexual Minorities and the Mass Media 61
10 Image-Based Culture: Advertising and Popular Culture 77
11 Constructing and Addressing the Audience as Commodity 88
12 The Black Experience in Advertising: An Interview With Thomas J. Burrell 93
13 Different Children, Different Dreams: Racial Representation in Advertising 99
14 Separate, But Not Equal: Racial Segmentation in Cigarette Advertising 109
15 Sex, Lies and Advertising 112
16 Beauty and the Beast of Advertising 121
17 Reading Images Critically: Toward a Postmodern Pedagogy 126
18 Advertising and the Construction of Violent White Masculinity 133
19 Commodity Lesbianism 142
20 Watching the Girls Go Buy: Shop-at-Home Television 152
21 Her Body, Himself: Gender in the Slasher Film 169
22 Do Slasher Films Breed Real-Life Violence? 185
23 Mass Market Romance: Pornography for Women Is Different 190
24 Women Read the Romance: The Interaction of Text and Context 202
25 The Traditional Romance Formula 215
26 What's in a Pseudonym: Romance Slaves of Harlequin 223
27 Pornography and Male Supremacy 237
28 Misguided, Dangerous and Wrong: An Analysis of Anti-Pornography Politics 244
29 "I Buy It for the Articles": Playboy Magazine and the Sexualization of Consumerism 254
30 Towards a Feminist Erotica 263
31 Lawless Seeing 271
32 Pornography and Black Women's Bodies 279
33 Racism in Pornography 287
34 Pornography and the Limits of Experimental Research 298
35 Confessions of a Feminist Porn Watcher 307
36 Surviving Commercial Sexual Exploitation 314
37 Daze of Our Lives: The Soap Opera as Feminine Text 325
38 Race, Sexuality and Class in Soapland 332
39 Gendered Television: Femininity 340
40 The Search for Tomorrow in Today's Soap Operas 348
41 Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States 355
42 Home, Home on the Remote: Does Fascination With TV Technology Create Male-Dominated Family Entertainment? 362
43 Constellation of Voices: How Talkshows Work 367
44 Daytime Inquiries 377
45 His Name Was Not on the List: The Soap Opera Updates of Ti-Rone as Resistance to Symbolic Annihilation 383
46 Ralph, Fred, Archie and Homer: Why Television Keeps Recreating the White Male Working-Class Buffoon 403
47 Is This What You Mean by Color TV? Race, Gender, and Contested Meanings in NBC's Julia 413
48 Television's Realist Portrayal of African-American Women and the Case of L.A. Law 424
49 Television, Black Americans and the American Dream 430
50 Laughing Across the Color Barrier: In Living Color 438
51 The Movie of the Week 445
52 Defining Women: The Case of Cagney and Lacey 454
53 Subversive Sitcoms: Roseanne as Inspiration for Feminist Resistance 469
54 Confessions of a Sitcom Junkie 476
55 A Post-Modernist Moment: 1980s Commercial Culture and the Founding of MTV 488
56 Form and Female Authorship in Music Video 499
57 The Effects of Race, Gender, and Fandom on Audience Interpretations of Madonna's Music Videos 508
58 Reconstructions of Nationalist Thought in Black Music and Culture 518
59 It's My Thang and I'll Swing It the Way That I Feel! Sexuality and Black Women Rappers 524
60 "Fear of a Black Planet": Rap Music and Black Cultural Politics in the 1990s 531
61 Imitation of Life 540
Afterword: Media Activism 545
Television Violence: The Power and the Peril 547
Resources for Media Activism 558
Glossary 567
Bibliography 576
Author Index 621
Subject Index 627
Notes on the Contributors 641
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