General Aviation Marketing and Management / Edition 2

General Aviation Marketing and Management / Edition 2

by Alexander T. Wells, Bruce D. Chadbourne
     
 

Wells and Chadbourne (both professors of business at Embry-Riddle Aeronautical U.) present their introductory textbook to the business administration concerns important to the operation of general aviation organizations, with a major emphasis on the marketing side of things. Chapters cover managing a fixed base operation, the role of marketing, marketing research,… See more details below

Overview

Wells and Chadbourne (both professors of business at Embry-Riddle Aeronautical U.) present their introductory textbook to the business administration concerns important to the operation of general aviation organizations, with a major emphasis on the marketing side of things. Chapters cover managing a fixed base operation, the role of marketing, marketing research, transportation needs assessment, value analysis, methods of acquiring a business aircraft, promotion and sales, and sales management. Annotation c. Book News, Inc.,Portland, OR

Product Details

ISBN-13:
9781575241920
Publisher:
Krieger Publishing Company
Publication date:
11/28/2002
Edition description:
2ND
Pages:
371
Product dimensions:
8.80(w) x 11.40(h) x 1.00(d)

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