Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet

Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet

by Kathryn C. Montgomery
     
 

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The role that children and youth play in the emerging digital media culture—as consumers targeted by marketing campaigns, as creators of their own digital culture, and as political participants.

"This is a wonderful book — descriptive, analytical, and insightful. KathrynMontgomery provides a detailed look at how children use digital media and its role

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Overview

The role that children and youth play in the emerging digital media culture—as consumers targeted by marketing campaigns, as creators of their own digital culture, and as political participants.

"This is a wonderful book — descriptive, analytical, and insightful. KathrynMontgomery provides a detailed look at how children use digital media and its role in their development. Most important, she elucidates policy concerns about the commercialization of youth with an understanding of marketing and programming practices that are specific to digital media.

Beyond the hype, this book reminds all of us that the digital age is being led by our children."—Ellen Wartella, Executive Vice-Chancellor and Provost, University of California,Riverside

Product Details

ISBN-13:
9780262263894
Publisher:
MIT Press
Publication date:
07/31/2007
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
1,059,716
File size:
0 MB

What People are saying about this

From the Publisher
"For those whose media experience is bounded by newspapers and radio,Generation Digital will be an eye-opening guide to the media revolution that is changing the way the next generation thinks and behaves."—Michael F. Jacobson,Executive Director, Center for Science in the Public Interest

"This is a wonderful bookdescriptive, analytical, and insightful. Kathryn Montgomery provides a detailed look at how children use digital media and its role in their development. Most important, she elucidates policy concerns about the commercialization of youth with an understanding of marketing and programming practices that are specific to digital media. Beyond the hype, this book reminds all of us that the digital age is being led by our children." Ellen Wartella , Executive Vice-Chancellor and Provost, University of California,Riverside

"This is a wonderful book — descriptive, analytical, and insightful.

Kathryn Montgomery provides a detailed look at how children use digital media and its role in their development. Most important, she elucidates policy concerns about the commercialization of youth with an understanding of marketing and programming practices that are specific to digital media. Beyond the hype, this book reminds all of us that the digital age is being led by our children."—Ellen Wartella, Executive Vice-Chancellor and Provost, University of California, Riverside

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