Generation We: How Millennial Youth are Taking Over America And Changing Our World Forever

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 90%)
Other sellers (Paperback)
  • All (39) from $1.99   
  • New (7) from $5.23   
  • Used (32) from $1.99   


In the last three years, the Millennial Generation has emerged as a powerful political and social force. Currently including young people up to30 years of age, the Millennials are the largest generation in history; they are independent politically, socially, and philosophically and they are spearheading a period of sweeping change in America and around the world. Generation We explores the emerging power of the Millennial Generation, shows how the Millennials (and their supporters from other generations) are poised to change our nation and our world for the better, and lays out a powerful plan for progressive change that today s youth is ready to implement. Generation We presents for the first time the results of a major research study into the characteristics of the Millennial Generation, including an in-depth survey of 2,000 individuals and a series of twelve geographically- and demographically-diverse focus groups, all sponsored by author Eric Greenberg and conducted by Gerstein | Agne Strategic Communications, one of the most respected research organizations in the United States. Generation We also presents the major political, social, and economic challenges facing the Millennial generation. As Greenberg and Weber show, the best way to launch the Millennial revolution is with Project FREE a massive scientific and industrial program to move America beyond fossil fuels by inventing the next generation of energy sources. Project FREE will require a significant national investment. But it will produce millions of new jobs, dramatically reduce the environmental damage caused by carbon emissions, and free the country from dependence on unreliable, sometimes hostile foreign regimes. Ultimately, it even has the potential to revolutionize life on this planet, giving us energy that is virtually costless and producing many other huge benefits, from plentiful fresh water to an end to wars over resources. Generation We also answers the question, What can I do to help turn this vision of a better America into reality? It offers a list of specific steps citizens of any age can take to help promote the progressive ideals and program outlined in the book. It s the book that can inspire a generation to achieve new heights of greatness, allowing Americans to take back control of our lives, our communities, our country, and our future.
Read More Show Less
  • Book Trailers/Generation_We_BN_FLV_BB_593f0a64935cbf60b3875afa2f5dbd39506302c2
    Book Trailers/Generation_We_BN_FLV_BB_593f0a64935cbf60b3875afa2f5dbd39506302c2  

Editorial Reviews

From the Publisher
For too long, Americans have allowed themselves to be divided--liberal against conservative, rich against poor, race against race--while the challenges we face have gone unmet. It's time for a new politics based on innovation and a shared commitment to the greater good, and Greenberg and Weber explain how American youth are ready to help make it happen. --Tom Daschle, Former Majority Leader of the United States Senate

In my travels around the world, I have been very impressed by today's young people. They are smart, caring, creative, and generous. I share the hope expressed by Greenberg and Weber that this new generation will help re-orient our planet and conquer the problems of poverty, war, and pollution that currently plague it. --Muhammad Yunus, Founder of Grameen Bank and Co-Winner of the 2006 Nobel Peace Prize

We live in amazing times--times of looming crisis as well as incredible opportunity. Tens of millions of young people around the world are eager for change and looking for ways to employ their unprecedented levels of knowledge, talent, and energy. Greenberg and Weber s GENERATION WE offers a roadmap for the revolutionary movement the Millennials are ready to launch. --Larry Brilliant, Executive Director,

Read More Show Less

Product Details

  • ISBN-13: 9780982093108
  • Publisher: Pachatusan
  • Publication date: 11/3/2008
  • Edition description: New Edition
  • Pages: 256
  • Sales rank: 897,871
  • Product dimensions: 7.90 (w) x 9.90 (h) x 1.00 (d)

Meet the Author

Eric H. Greenberg is President and Chief Executive Officer of the Beautifull, INC (, a prepared, fresh food company focused on providing tasty, healthy, and real food for retail and home delivery.Greenberg has founded and established many businesses in his entrepreneurial career including wind farms in partnership with Native American tribes in the Great Plains; Acumen Sciences and the Acumen Journal of Life Sciences; Scient, a consulting firm focused on eBusiness and emerging technology; and Viant, an internet systems integrator. An award-winning philanthropist, he was named by Worth Magazine as one of the 10 Most Generous Americans Under 45. Karl Weber is a writer and editor specializing in topics from business, politics, and current affairs. Weber's recent projects include the New York Times bestseller Creating a World Without Poverty, co-authored with Muhammad Yunus, winner of the 2006 Nobel Peace Prize (2008); The Triple Bottom Line, a guide to sustainable business co-authored with Andrew W. Savitz (2006); and The Best of I.F. Stone, a collection of pieces by the famed independent journalist which Weber edited (2006). Weber served as project editor on the number one New York Times bestseller What Happened: Inside the Bush White House and Washington's Culture of Deception by Scott McClellan (June, 2008).
Read More Show Less

Table of Contents

A Gift For A Better World

1: This Moment In History

2: An Amazing And Powerful Generation

3: The World They Inherit

4: A Clear Vision- Beyond The Red PILL And The Blue PILL

5: The Emergence Of Generation WE

6: Grand Alliance

7: Project Free And The Rest Of The Millennial Agenda

8: Making Change Happen

The WE Declaration

Read More Show Less

First Chapter

1. This Moment In History

A nation adrift, a planet at risk

You don't have to look hard to find the bad news. It's everywhere-on the TV networks and the cable channels, on the radio talk shows, in our local newspapers, in every magazine, and all over the Internet. The economy is in the tank. Americans by the tens of thousands are losing their jobs. In Iraq, a wasteful war of dubious necessity grinds on, while terrorists in other countries regroup and hatch fresh plans. Pollution poisons our environment and junk food poisons our bodies. Millions go without health care. Corporate plunderers and speculators grab an ever-growing share of profits while worker salaries dwindle. The price of oil skyrockets, making everyday necessities more and more costly. Millions lose their homes as a nationwide mortgage crisis spirals out of control. And the mountains of debt we're all carrying-government debt, credit-card debt, student loans-continue to grow, burying our hopes for a secure future.
Yes, the bad news is everywhere. We worry about it. We gripe about. Bloggers rant about it. Jon Stewart and Stephen Colbert joke about it. Talking heads and politicians argue about it.
It's time we do something about it.

The moment is coming

History, someone said, is "just one damn thing after another." Usually it is-just a parade of presidents elected, of wars fought, of bills passed, of economic booms and busts.
But standing out from the parade there are the real turning points-the crucial moments, few and far between, when major changes occur that affect civilization and life on this planet for decades or centuries tocome.
It's always easier to recognize those turning points after they've come and gone. But once in a while-once in a great while-you can sense when such a moment is coming. And right now, millions of us are aware, vaguely or vividly, that Something Big is in the air . . . that a crucial moment of opportunity has come, when we can change the course of history for the better.
It's not about the arrival of a great leader-although crucial turning points in history often seem to conjure up the inspired leadership needed to make powerful changes happen (think about George Washington, Abraham Lincoln, Franklin D. Roosevelt, Martin Luther King, Jr.). It's about deep-seated social, economic, and political forces that prepare the way for profound change.
And perhaps the greatest of those forces is the power of a generational shift.

The Millennials are here

Great leaders play an important role in shaping history. But an even greater role is played by the generations of ordinary people from whom the great leaders arise. Without those millions of people, sharing a common vision and ready to shape the future together, even great leaders can accomplish little.
Washington could never have led a successful revolution without millions of patriots ready to fight for their own independence. Lincoln could never have freed the slaves and reunited the nation without millions of Americans willing to put their lives on the line for that cause. Roosevelt could never have lifted the U.S. out of the Great Depression or spearheaded a victorious war against fascism without the heroism of what's now called "The Greatest Generation." And King could never have aroused the conscience of white America without the voices of thousands of courageous supporters who made up the ground forces of the civil rights movement.
Today, a new generation is about to seize the reins of history. This book has been written about them and for them. They are a generation that appears to be unique in American and world history-a generation that is incredibly well prepared to tackle the huge challenges we all are facing. They are often known as the Millennial generation. Born between 1978 and 2000, the Millennials currently include 95 million young people up to 30 years of age-the biggest age cohort in the history of the nation.
In the last three years, the Millennial generation has begun to emerge as a powerful political and social force. They are smart, well-educated, open-minded, and independent-politically, socially, and philosophically. They are also a caring generation, one that appears ready to put the greater good ahead of individual rewards. Hence our preferred name for them-Generation We. And they are already spearheading a period of sweeping change in America and around the world.
As this period of change unfolds, Generation We will follow (if possible), lead (if necessary). And because of their huge numbers and their unique new perspective, they will make dramatic changes happen, one way or another.
You probably already know a lot about the Millennials. You may be a Millennial yourself, or you may have read or heard about the Millennials in the media. During 2008, the Millennials have been getting a lot of buzz, thanks in part to the amazing rise of Barack Obama-the first presidential candidate to build a campaign largely on their support.
But few people realize how unique Generation We actually is, and even fewer have recognized the incredible opportunities they have to transform society for the better, both here in the U.S. and around the world.
The first purpose of this book is to explore the emerging power of Generation We and to show how the Millennials (and their supporters from other generations) are poised to drive the next great turning point of history. And the second purpose is to propose an agenda and a road map-to provide Generation We with some ideas and a rallying cry around which, we hope, they can begin to mobilize.
It's time we do something about the bad news. Generation We can lead the way.

A note to the reader

If you are a member of the Millennial generation, this book is a call to action. Our goal is to help you fully grasp the remarkable opportunity that you and others of your age group have to make our world a better place, and to encourage you to seize that opportunity while you can.
The book begins with a chapter that describes in some detail the characteristics of Generation We. (For you, this may feel a bit like looking in a mirror-though we bet you'll learn some things about yourself and your age-mates that you never fully realized before.) The rest of the book then explains how the special qualities of your generation have prepared you uniquely well to reshape our world, and suggests some of the ways you might go about doing that.
If you are not a Millennial, your relationship to this book will be a little different. You may have a child, grandchild, friend, acquaintance, colleague, or employee who is a Millennial, in which case you are likely to learn some interesting and important things about the world he or she will inherit and the unique perspective he or she shares with other members of Generation We.
Most important, if you are a citizen of any age who is concerned about the direction in which our nation and our world are heading, this book is directed especially at you. It describes the coming revolution that we believe Generation We is poised to lead. When that revolution begins, all of us will have a role to play.
What will your role be? Will you support, encourage, guide, and defend the best efforts of Generation We to remake our social, political, and economic systems and to protect the deepest interests of every person on our planet? Or will you stand aside, remain uninvolved, or even throw up roadblocks against the coming change?
The time to begin thinking about these questions and challenges is now.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Posted January 10, 2010

    I Also Recommend:

    Can't Get the Most Basic Research Right

    I don't know how the authors of this book can be taken seriously when they can't even get the dates for Generation Y right. I was born in 1981 and graduated in 1999 - the LAST of Generation X. The whole time I was a teenager, it was pointed out how we were the last of our generation, making the way for the Millennials/Generation Y. Those born in 1982 and graduated in 2000 are the oldest of Generation Y. I remember Ronald Reagan, grew up with George H.W. Bush as president, remember watching the Challenger explode, the fall of the Berlin Wall, and was already a teenager when the Internet became popular. I had already held down a job in the mid-late nineties. Also, I was almost 21 years old when the September 11th tragedy occurred. Plus, Generation Y are more into Civic Duty and more socially liberal as a whole than Generation X. Please read the better books by Williams Strauss and Neil Howe, such as Generations, The 13th Generation, and Millennial Rising: The Next Generation. These two authors are the most respected in their field as both researchers and historians. They also have a website for their company called Life Course Associates. In their books Generations (1991) and Millennials Rising: The Next Great Generation (2000), William Strauss and Neil Howe use the start year as 1982 and end year of the generation as 2001. They believe that the coming of age of year 2000 high school graduates sharply contrasts with those born before them and after them due to the attention they received from the media and what influenced them politically. People still seem to get the Generation X and Generation Y mixed up with the MTV Generation (a sub-generation) made up of Generation X and early Generation Y members (approximately 1974/75-1983/84) who grew up when MTV was popular as a music video station (not mostly reality shows), and came of age during the late eighties and nineties. This book is also very tedious and biased in tone politically.

    Was this review helpful? Yes  No   Report this review
  • Posted November 7, 2008

    Generation We is the best educational Millennial book to come along yet! So inspiring you'll want to join the movement too!

    This book is truly one of the most well written, highly educational, and informative books that I've seen on the Millennial generation. Gen-We is chock full of research and has wonderful nuggets of important information that inspire a call to action for this generation to help champion their future to make a difference in the world. I enjoyed jumping around and reading chapters out of order that called out to me. I found it so inspiring that now I've joined the movement on and want to help Project Free succeed! As Gen-We so eloquently says... this is the sound of our world changing forever.

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)