The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room

The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace, and Living Room

by Chuck Underwood
     
 

This is the comprehensive presentation of generational dynamics in America, from the nation's leading presenter of this topic. It is designed to help businesses and families to understand the powerful influence of generational values and generational attitudes upon Americans' day-to-day and lifelong decisions in the workplace, marketplace, and living room. The… See more details below

Overview

This is the comprehensive presentation of generational dynamics in America, from the nation's leading presenter of this topic. It is designed to help businesses and families to understand the powerful influence of generational values and generational attitudes upon Americans' day-to-day and lifelong decisions in the workplace, marketplace, and living room. The Silent Generation. Baby Boomers. GenerationX. And the Millennials. And with an opening tribute to the remarkable G. I. Generation.

This is an unforgettable stroll down Memory Lane: the formative years of each generation; the core values that were molded from the unique times and teachings that each generation absorbed in their youth; their adulthood passages; current lifestage; and, future.

This book provides specific, bottom-line tips and tactics and guidelines to help businesses to effectively deal with each generation of employees and customers. And it helps parents, children, grandparents, and grandchildren to understand each other in the living room.

Read More

Product Details

ISBN-13:
9780979574504
Publisher:
The Generational Imperative
Publication date:
03/30/2007
Pages:
292
Sales rank:
266,542
Product dimensions:
5.90(w) x 8.90(h) x 0.70(d)
Age Range:
17 Years

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >