Genre In The New Rhetoric

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Since The Mid-1980s The Notion Of "Genre" Has Been Dramatically Redefined. This redefinition has prompted theorists and scholars alike to analyze the shaping power of language and culture, and the interplay between the individual and the social.; Recent work in genre studies has drawn upon ideas and developments from a wide range of intellectual disciplines including 20th-century rhetoric, literary theory, sociology and philosophy of science, critical discourse analysis, education and cultural studies. In this text, leading theorists reflect and capitalize on the growing interest in genre studies across these allied fields, and examine the powerful implications this reconception of genre has on both research and teaching.

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Editorial Reviews

An anthology of ground-breaking articles and recent pieces by leading theorists, reflecting growing interest in genre studies across disciplines such as literary theory, sociology, philosophy of science, and educational and cultural studies. Essays examine the shaping power of language, the relationship between language and culture, and the interplay between the individual and the social, and discuss the implications this reconception of genre has on research and teaching. Of interest to teachers and sociolinguists. Annotation c. Book News, Inc., Portland, OR (
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Product Details

Table of Contents

Series Editor's Preface
Ch. 1 Locating Genre Studies: Antecedents and Prospects 1
Ch. 2 Genre as Social Action 23
Ch. 3 Anyone for Tennis? 43
Ch. 4 Rhetorical Community: The Cultural Basis of Genre 67
Ch. 5 Systems of Genres and the Enactment of Social Intentions 79
Ch. 6 The Lab vs. The Clinic: Sites of Competing Genres 105
Ch. 7 On Definition and Rhetorical Genre 125
Ch. 8 A Genre Map of R&D Knowledge Production for the US Department of Defense 133
Ch. 9 Observing Genres in Action: Towards a Research Methodology 146
Ch. 10 Genre and the Pragmatic Concept of Background Knowledge 155
Ch. 11 'An Arousing and Fulfilment of Desires': The Rhetoric of Genre in the Process Era - and Beyond 181
Ch. 12 'Do As I Say': The Relationship between Teaching and Learning New Genres 191
Ch. 13 Traffic in Genres, In Classrooms and Out 211
Notes on Contributors 231
Index 234
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