George Lois on His Creation of the Big Idea

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Overview

Advertising's most famous art director & avant-garde mover of the culture discovers & reveals the influences on his unforgettable concepts in this mind-boggling archaeological dig into his ouevre. Lois traces more than 100 of his "Big Ideas" back to their origins in this visual tour de force.

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More About This Book

Overview

Advertising's most famous art director & avant-garde mover of the culture discovers & reveals the influences on his unforgettable concepts in this mind-boggling archaeological dig into his ouevre. Lois traces more than 100 of his "Big Ideas" back to their origins in this visual tour de force.

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Product Details

  • ISBN-13: 9782759402991
  • Publisher: Assouline Publishing Corporation
  • Publication date: 9/15/2008
  • Pages: 240
  • Sales rank: 1,032,040
  • Product dimensions: 8.90 (w) x 12.30 (h) x 1.10 (d)

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