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Gestion individualizada de personas (Workforce of One)

Overview

"Cada vez más empresas cuentan con programas individualizados para tratar a cada uno de sus clientes como mercados individuales, pero muchas de ellas todavía utilizan prácticas masivas para atraer, motivar, recompensar y formar a sus empleados.rnSusan M. Cantrell y David Smith defienden que en un mercado global de máxima competitividad en el que conviven cuatro generaciones de trabajadores con muy diferentes bagajes profesionales, valores y habilidades, las empresas necesitan tratar a sus empleados como seres únicos para captar y retener a los

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Overview

"Cada vez más empresas cuentan con programas individualizados para tratar a cada uno de sus clientes como mercados individuales, pero muchas de ellas todavía utilizan prácticas masivas para atraer, motivar, recompensar y formar a sus empleados.rnSusan M. Cantrell y David Smith defienden que en un mercado global de máxima competitividad en el que conviven cuatro generaciones de trabajadores con muy diferentes bagajes profesionales, valores y habilidades, las empresas necesitan tratar a sus empleados como seres únicos para captar y retener a los mejores. Esto implica reemplazar las prácticas genéricas por estrategias diseñadasrnpara las motivaciones, intereses, formas de aprendizaje y aspiraciones profesionales de cada trabajador.rnBasado en la investigación realizada por Accenture en más de 60 organizaciones, Gestión individualizada de personas aporta cuatro enfoques que las empresas pueden desarrollar para ofrecer experiencias de trabajo adaptadas a los empleados, como ya han hecho Microsoft, Procter & Gamble o Best Buy."rn

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Product Details

  • ISBN-13: 9788483562178
  • Publisher: LID Publishing
  • Publication date: 1/5/2010
  • Language: Spanish
  • Series: Accion Empresarial Series
  • Pages: 328
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Susan M. Cantrell es miembro del Accenture Institute for High Performance en Boston y consejera delegada de The Cantrell Group. Es autora de varios libros y ha desarrollado una metodología para medir y gestionar el capital humano junto al área de Talento y Organización de Accenture.

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