Get Bold: Using Social Media to Create a New Type of Social Business

Be the first to write a review

All Available Formats + Editions

——

$9.95

NOOK Book

——

$9.95

Get Bold: Using Social Media to Create a New Type of Social Business (eBook) Pub. Date: 9/11/2011 Publisher: Pearson Education
$4.63

$10.94

Paperback

$4.63

$10.94

Get Bold: Using Social Media to Create a New Type of Social Business Pub. Date: 9/25/2011 Publisher: IBM Press

Customers Who Bought This Also Bought

Advertising

Overview

Using social media is a requirement in today’s business climate, so as a social business you are probably leveraging social media as much as possible. But are you truly maximizing this competitive advantage in today’s marketplace?

Get Bold offers a systematic approach to creating and implementing an effective and successful Social Business strategy that moves your company beyond just looking at social media to realizing tangible business results. The author had worked with thousands of clients in over 60 countries to create an "AGENDA" that can boldly take your business forward:

Attract and engage customers with exceptional brand experiences and personalized interactions across touch points
Achieve targeted savings and increased revenue
Improve customer insight
Outpace your competition and accelerate growth

Sandy Carter provides lessons on doing it both right and wrong so you gain valuable perspectives on techniques using the most critical communication vehicles in social networking. She also provides a shortcut on how to get started, patterning on successes in various companies and over 50 case studies.

Product Details

ISBN-13: 9780132618311
Publisher: IBM Press
Publication date: 9/25/2011
Edition number: 1
Pages: 288
Sales rank: 532,330
Product dimensions: 7.00 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Sandy Carter is Vice President, Social Business Evangelism, where she is responsible for setting the direction for IBM’s Social Business initiative, working with companies who are becoming Social Businesses, and being the evangelist for the concept and best practices around Social Business.

Prior to her current position, Ms. Carter was VP, Software Business Partners and Midmarket where she was responsible for IBM’s worldwide software ecosystem initiatives. She was also VP, SOA, BPM and WebSphere Strategy, Channels and Marketing where she drove IBM’s Service Oriented Architecture (SOA) marketing efforts. Fast Company named Ms. Carter one of the most influential women in technology, and Everything Channels CRN magazine named her one of the most powerful 100 women in channels in 2010 and 2009.

Ms. Carter is the best selling author of two books: “The New Language of Business: SOA & Web 2.0”, which won the Platinum MarCom Award in 2008, and “The New Language of Marketing 2.0: Social Media”, which won the Silver MarketingSherpa award in 2009. She is an avid social media evangelist , leading an award winning marketing team to 27 awards, and is one of the top Bloggers and Twitter-ers in IBM. Ms. Carter received MarCom awards for her blogger and Twitter communities and for the 2010 Business Partner Virtual Event. She has also been recognized by World Brand Congress as 2009 Brand Leader of the Year, and by Altimeter Group as one of the top 10 women in social media.

She is on the board of WITI (Women in Technology International) Executive Advisory Council, WITI GEN (Global Executive Network), the Forrester CMO Council, and International Child Art Foundation (ICAF). She also serves as a Board Member of the Grace Hopper Industry Advisory Committee. She is a member of the Marketing Focus Advisory Council; the Chief Marketing Officer (CMO) Inner Circle, the American Management Association (AMA), and the Society of Women Engineers (SWE). She was honored twice with the AIT United Nations Member of the Year award for helping developing countries in the area of technology. Ms. Carter is listed in Madison’s Who’s Who and the Cambridge Who’s Who. She was named “Best Speaker” by Baptie & Co for receiving the highest speaker rating of 4.9 at the Baptie 2010 Channel Focus North America/Latin America conference. AlwaysOn named Ms. Carter to the “Top 25 Women in Tech to Watch” list in 2010. She was inducted into the WITI Hall of Fame in September 2010. The WITI Hall of Fame Award was designed to recognize women's innovation across different fields of science and technology and to encourage young girls and women to become more technologically literate, as well as choose careers in science and technology.

Ms. Carter holds a Bachelor of Science degree in math and computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. She received a patent for developing a methodology and tool to help customers create a technology deployment path in automation of their IT processes.

Visit her best rated blog at: http://socialmediasandy.wordpress.com/ and Twitter - http://twitter.com/sandy_carter

Ch1 - The AGENDA for Social Business Success Ch2 - Align Organizational Goals and Culture Ch3 - Gain “Friends” through Social Trust Ch4 - Engage through Experiences Ch5 - Network your Business Processes Ch6 - Design for Risk and Reputation Management Ch7 - Analyze your Data Ch8 - Technology as a Competitive Ingredient Ch9 - Draw up your Agenda

Customer Reviews

Be the first to write a review

( 0 )

Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines

Tell the world what you think of this product.

Add Recommendations

Your Name: Create a Pen Name or Leave Anonymously

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

- HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
- Time-sensitive information such as tour dates, signings, lectures, etc.
- Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
- Comments focusing on the author or that may ruin the ending for others
- Phone numbers, addresses, URLs
- Pricing and availability information or alternative ordering information
- Advertisements or commercial solicitation

Reminder:

- By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
- Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
- See Terms of Use for other conditions and disclaimers.

If you find inappropriate content, please report it to Barnes & Noble