Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants

Overview

"And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business.

Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base in just 28 days. Using the author's reader-friendly cookbook approach, ...

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Overview

"And we do mean now. Contained within the covers of this deceptively simple paperback book is a complete marketing and sales system for professionals, consultants, and anyone who needs to market a service business.

Get Clients Now! is packed with tremendous client-attracting tools that will help readers inject their marketing efforts with energy and enthusiasm, design an effective plan of action, and dramatically increase their client base in just 28 days. Using the author's reader-friendly cookbook approach, straightforward tips, and specific techniques, readers will:

• overcome "analysis paralysis" and determine exactly what they need to do first — and every step of the way

• make their voices heard and their services stand out in a crowd (critical in an era when the average consumer is barraged with approximately 2,700 marketing messages a day)

• create customized, affordable, reusable, and realistic marketing plans."

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Editorial Reviews

Career Planning and Adult Development Journal
"Her [the author’s] book, which offers organization, inspiration, and motivation, not to mention a gentle but firm push, is an excellent starting point."
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Product Details

  • ISBN-13: 9780814479926
  • Publisher: AMACOM
  • Publication date: 2/1/1999
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 6.98 (w) x 9.98 (h) x 0.59 (d)

Meet the Author

C. J. HAYDEN (San Francisco, CA) is a Certified Professional & Personal Coach, seminar leader, and popular speaker. She is the principal of Wings Business Coaching, a firm that teaches people in business to make more money with less effort.

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Table of Contents

Foreword
Acknowledgments
Introduction 1
Pt. I The Setup 3
Ch. 1 What Really Works? Effective Marketing Strategies 5
Ch. 2 Where Do You Start? The Marketing and Sales Cycle 23
Ch. 3 Where Are You Headed? Setting Your Sales and Marketing Goal 35
Pt. II The System 47
Ch. 4 What's Stopping You? Selecting Your Success Ingredients 49
Ch. 5 Here's What to Do: Choosing From the Action Plan Menu 65
Ch. 6 You're Ready ... Let's Go! Putting the System Into Action 85
Pt. III The Strategies 129
Ch. 7 Filling the Pipeline: When You Don't Have Enough Phone Numbers to Call 131
Ch. 8 Following Up: When You Have Plenty of Numbers But You're Not Calling 171
Ch. 9 Getting Presentations: When You're Making (or Taking) Calls But Not Getting Appointments 185
Ch. 10 Closing Sales: When You're Making Appointments But Not Getting Sales 195
Index 205
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