Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches / Edition 2

Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches / Edition 2

4.5 2
by C. J. Hayden
     
 

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ISBN-10: 0814473741

ISBN-13: 9780814473740

Pub. Date: 10/18/2006

Publisher: AMACOM Books

"Foreword by Jay Conrad Levinson, author of the "Guerilla Marketing" series

Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is

Overview

"Foreword by Jay Conrad Levinson, author of the "Guerilla Marketing" series

Get Clients Now empowers readers with its 28-day plan for energizing their marketing efforts and dramatically increasing their client base. With over 100 tactics, tools, and foolproof recipes customizable for any professional service business, this new edition is powered up with road-tested strategies for relationship-based marketing in the Internet age, plus proven techniques for overcoming the fear, resistance, and procrastination that block effective action. Readers will learn:

• how to choose the right marketing tactics for their situation and personality

• a foolproof method to diagnose exactly what is missing in their marketing and how to fix it

• how to use the latest Internet marketing techniques like ezines, search engine optimization, and blogging

• hands-on approaches for replacing unproductive cold calling with the power of relationship marketing

• and much, much more!"

Product Details

ISBN-13:
9780814473740
Publisher:
AMACOM Books
Publication date:
10/18/2006
Edition description:
Second Edition
Pages:
256
Product dimensions:
7.00(w) x 9.90(h) x 0.90(d)
Age Range:
16 Years

Table of Contents

"Foreword by Jay Conrad Levinson

Acknowledgments

Introduction

Part I: The Setup

Chapter 1: What Really Works? Effective Marketing Strategies

Chapter 2: Where Do You Start? The Marketing and Sales Cycle

Chapter 3: Where Are You Headed? Setting Your Sales and Marketing Goal

Part II: The System

Chapter 4: What’s Stopping You? Selecting Your Success Ingredients

Chapter 5: Here’s What To Do: Choosing from the Action Plan Menu

Chapter 6: You’re Ready...Let’s Go! Putting the System into Action

Part III: The Strategies

Chapter 7: Filling the Pipeline: When You Don’t Know Enough People to Contact

Chapter 8: Following Up: When You Know Plenty of People but You’re Not Contacting Them

Chapter 9: Getting Presentations: When You’re Contacting People but Not Getting Appointments

Chapter 10: Closing Sales: When You’re Making Appointments but Not Getting Sales

Index"

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Get Clients Now!(TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches 4.5 out of 5 based on 0 ratings. 2 reviews.
list2closeassistant More than 1 year ago
This book takes readers step by step through the process of finding and retaining clients. It is great for the seasoned sales person and for the new sales agent. Most important, this book will be relevant for many years to come. It makes no difference if your business is on Main Street or the internet, it is applicable. A smart salesperson will keep this book for reference. It can be used over and over again as you move through the phases of your career and wish to renovate your sales goals.
RissyB More than 1 year ago
This book provides a great foundation for the rookie entrepreneur needing to land new clients. The Hayden system also provides effective skill-building tools for relationship marketing to anyone marketing themselves or their services in a B2B and/or B2C environment. Hayden's system develops in a logical progression, chapter to chapter and each chapter can also stand alone for topic reference as needed. This 28 day program is practical, on target and easy to use. Worksheets and tracking sheets are available fron a related website at no additional charge. This is one marketing book you you cannnot afford to miss.