Get Rich Click!: The Ultimate Guide to Making Money on the Internet

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If you think you’ve missed the window of opportunity in the digital world, successful Internet entrepreneur Marc Ostrofsky says otherwise. Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You’ll learn hundreds of ways to make money online with sites like Facebook, Twitter, and LinkedIn as well as ways to profit from domain names and digitally based products. Now is the ...

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Get Rich Click!: The Ultimate Guide to Making Money on the Internet

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Overview

If you think you’ve missed the window of opportunity in the digital world, successful Internet entrepreneur Marc Ostrofsky says otherwise. Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You’ll learn hundreds of ways to make money online with sites like Facebook, Twitter, and LinkedIn as well as ways to profit from domain names and digitally based products. Now is the time to change your ideas about making money, accumulating wealth, and taking control of your financial future. Let Marc Ostrofsky show you the way in Get Rich Click!

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Editorial Reviews

From the Publisher

Endorsements for Get Rich Click!

"The future potential of Internet-based businesses is staggering. This easy-to-follow book will teach you the ropes of this business and give you great tips and suggestions on achieving financial success."-Dr. Stephen R. Covey, author of The 7 Habits of Highly Effective People and The Leader in Me

"I've asked thousands if they will be on of the millionaires made by the recession. If you read and apple what Marc laid out in Get Rich Click, you will be well on your way. It's actionable information you can apply now!"-David Bach, New York Times bestselling author of Start Over, Finish Rich

"The 800-pound guerrilla when it comes to finding unique ways to make money on the Internet is Marc Ostrofsky. He has made $100 million+ and his book Get Rich Click will teach you how to do it too." 
-Jay Conrad Levinson, author of New York Times bestselling Guerilla Marketing series of books

"With so much noise in the Internet business sector, it's refreshing to see practical advice from someone who has been there, done that. Marc Ostrofsky's Get Rich Click lays out an easy-to-navigate blueprint to making money online for anyone with a dream and a willingness to work the plan. Packed with checklists, bullet points, and no-nonsense advice from someone who has made millions online, this book is a no-brainer for anyone wanting to mine gold from the Internet." -Joel Comm, New York Times bestselling author of Twitter Power

"There's a golden opportunity today...with an idea, a domain name and a bit of gumption - you can Get Rich Click. Marc Ostrofsky gives you the low-down on what he's done to make it happen in several different marketplaces and businesses. Everyone from the bootstrapping start-up to the next Internet tycoon can pick up something from the guy who's been there and done that." -Yanik Silver, seriel Internet entrepreneur and founder, Maverick Business Adventures

"If you are looking for a way to build a successful online business without sacrificing lifestyle, you can learn the secret in Marc Ostrofsky's book, Get Rich Click." - Marci Shimoff, New York Times bestselling author of Happy for No Reason and Chicken Soup for the Woman's Soul

"Personal brand is key to success in my world. I would say that Marc's personal brand is teaching others how to gain a competitive advantage by strategically leveraging the power of the Internet in business. Buy this book and learn how this serial technology entrepreneur has done it...over and over again." -Steve Harrison, creator of National Publicity Summit

"If you want to change your life be focusing on the ability to obtain greatness from within and live up to their potential, Get Rich Click is the book for you!" -Bill Walsh, author, speaker, and world-renowned marketing expert

"Get your hands on Get Rich Click and you'll have gold in the palm of your hands. Marc's approach to the Internet and how to make money online will give you a headstart and turn your obstacles into opportunities." -Sharon Lechter, co-author of Three Feet from Gold: Turn Your Obstacles Into Opportunities! and Rich Dad Poor Dad

"Just when I thought I knew enough about online marketing and sales, I get your book. It's filled with ideas that, when implemented, can make millions for the reader. I plan on having my whole team get a copy to read and read it now!" -John Assaraf, New York Times bestselling author, The Answer and featured in The Secret

"Get Rich Click is a blueprint for making money on the Internet and teaches all ages how to profit online. Author Marc Ostrofsky is a successful serial entrepreneur that supports young entrepreneurs and the NFTE. Buy this book and start your online business today." -Steve Mariotti, founder, Network for Teaching Entrepreneurship

" Marc Ostrofsky's Get Rich Click will give you the tools, tactics, and most importantly, the confidence, to dramatically increase your income by building your business online. Go for it!" -Keith Ferrazzi, New York Times bestselling author of Never Eat Lunch Alone and Who's Got Your Back?

"Internet marketing is a mix of art, science, knowledge and a never ending quest to learn where the gold is buried for that day, hour or even minute. Marc has proven to know how to do successfully...over and over again. If you want to make money from home, online, part time or full time, Get Rich Click is the book to read!" -Mike Filsaime, marketing expert, President and CEO, MarketingDotCom.com

"The fastest fortunes today are made on the Internet. Marc's book, Get Rich Click shows you hundreds of ways tomake serious money online. It's an absolute MUST for any online entrepreneur." -Robert Allen, author of Creating Wealth, The One Minute Millionaire, and many other bestselling books

"Marc is one of the smartest Internet business experts in this country. We have become good friends and talk all the time about ways I can use the Internet to help my business. His advice is worth millions to me and I highly recommend listening to what he has to say." -Peter Max, world renowned contemporary artist

"I teach people the secrets to master sex, money, and power. Marc teaches people the secrets of how to master the online world and the ways to turn that mastery into dollars. Get Rich Click is hypnotic in its brilliance and practicality." -Marshal Sylver, The Millionaire Maker

"Marc has that rare ability to identify and often create new and unique technology applications and opportunities and then turn them into income-producing companies. If you want to make money on the Internet, Get Rich Click is full of ideas, applications and real-world examples of exactly how to go about doing just that." -Paul Frison, CEO, Houston Technology Center

"Creativity is a necessary key to success in today's competitive marketplace. Marc is one of those creative genius types that are always coming up with new and innovative ways of making money online. This book outlines a clear-cut path to teach how to use the Internet to make money. I highly recommend it!" -Liz Kalodner, Executive Vice President and General Manager, CBS Consumer Products

"Marc Ostrofsky knows how to Get Rich Click! Each of his wildly successful ventures started from a simple, low-cost idea. What sets Marc apart is his revolutionary way of viewing the Internet. He has more ideas and ways to make money on the Internet than anyone I have ever met. If understanding an insider's mind is what you are looking for, Get Rich Click is for you." -Jan E. Smith, President, Disney Interactive

"I've often said, 'In imagination, there is no limitation.' Marc Ostrofsky is proof of this! His book, Get Rich Click is BRILLANT. If you want to make money 24/7/365, this book is your key to financial success!" -Mark Victor Hansen, New York Times bestselling co-author of Chicken Soup for the Soul series

"Think differently! Think online! If you are going to survive, thrive and grow in this interconnected world we now live in, you need Get Rich Click!" -Brian Tracy, New York Times bestselling author and management expert

"Taking action is my mantra for success. Get Rich Click will show you how to take action online. This is a book that will move you toward your dream of building an online business." -Les Brown, Bestselling author and motivational speaker

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Product Details

  • ISBN-13: 9781451668018
  • Publisher: Free Press
  • Publication date: 1/3/2012
  • Pages: 272
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.10 (d)

Meet the Author

Marc Ostrofsky is the New York Times bestselling author of Get Rich Click! The Ultimate Guide to Making Money on the Internet and Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play. He is best known for his record-breaking sale of the Internet domain name Business.com for $7.5 million. As a serial entrepreneur and venture capitalist, he has created a number of successful telecommunication, publishing, and Internet-based companies which he later sold for $50+ million. He is the owner of hundreds of web properties including CuffLinks.com, Blinds.com, eTickets.com, and SummerCamps.com. Ostrofsky is a professional speaker, author, and consultant. He is a graduate of the University of Texas and splits his time between Aspen, Colorado, and Houston, Texas.

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Table of Contents

Note to Readers vi

Preface viii

Foreword ix

Introduction xvii

Chapter 1 The Get Rich Click Mindset 1

The Minefield Game 3

Disintermediation: A New Word for an Old Idea 6

Reintermediation 7

How Much Is That Diamond in the Window? 8

Business Models: Anything New under the Sun? 9

The Picks-and-Shovels Business Model 10

Gold Mining Versus Internet Mining 11

A Picks-and-Shovels Success Story 12

Another Success: Laundry View.com 13

Insights from Zappos.com Founder Tony Hsieh 13

Putting Your Ideas into Action 16

Chapter 2 E-commerce and Reverse E-commerce: Sell It, Then Buy It! 17

Making Money with No Money: Reverse E-commerce in Action 18

7 Different E-commerce Business Models to Choose From 18

E-commerce Business Model Dynamics 19

The Freedom of No Inventory 20

"Sell It Before You Buy It": How to Do It Step by Step 20

10 Steps to a Successful "Reverse E-commerce" Business 21

Success Story #1: USA SuperSale.com - Selling Then Buying 22

The Online Retail Market 23

Case Study: Shopster.com 23

Case Study: BikeTiresDirect.com 24

Order Delivery Time in Five Minutes 25

eBay: The Easiest Way to Begin! 25

Other Ways to Make Money on eBay 27

eBay Pricing Experiment 28

Case Study: Blinds.com 29

Putting Your Ideas into Action 30

Chapter 3 Searching for Gold 31

How the Search Engines Really Work 32

Organic Search 33

On-Page and Off-Page Factors That Affect Ranking 33

Paid Search 35

Advertising and Local Search 35

The Opportunity 36

7 Tips for KEYWORDS 36

Direct Navigation Traffic 37

Case Study: Jobster and Recruiting.com 38

Making Money with Direct Navigation 38

Vertical Search Is the Next Big Market 40

Benefits of Vertical Search Engine Marketing 40

Success Story #2: A GOODE Physical Business and a GREAT Piece of the Pie 41

Vortals: The Vertical Portal 42

Price and Product Comparison Sites 43

Case Study: Mpire.com 44

Chapter 4 Advertising and Pay-Per-Action 45

Get Rich Click with a Broader View of Google 45

Google AdSense: The Beginning of the "Internet Advertising" Gold Rush! 46

7 Steps to Start Making Money with Google AdSense 47

Google AdWords: There's Gold in the Words! 48

The Importance of Keywords in Online Advertising 49

Determining the Value of Keywords 50

Make a Fortune with "Internet Advertising Arbitrage" 52

Success Story #3: Providing "LEADs" to Financial Independence 54

15 Ways to Create Strong Keywords: 55

Pay-Per-Call 55

Pay-Per-Call on a Local Basis 56

Case Study: Ingenio, Web-to-Phone Pioneer 56

Online Advertising and "Pay-Per-Action" - The Perfect Way to Conduct Business! 57

Pay-Per-Action or Pay-Per-Performance: 30 Ways to Get Paid! 57

Success Story #4: How a Third Party Can Lead to a Second Home 61

Putting Your Ideas into Action 62

Chapter 5 100+ Ways to Optimize Your Website for Search and Improve Traffic 63

Content Applications 65

Keyword Applications 65

Inbound and Outbound Links 66

Domain Names, Links and Site Submissions 67

Understanding and Benefiting from Indexing and Ranking 68

Link-Building: The Real Currency of the Internet 71

"Conversion Rate" Marketing 75

Success Story #5: Split Testing: Vital to Increasing Your Bottom Line! 76

16 Great Ways to Attract More Traffic 77

Putting Your Ideas into Action 78

Chapter 6 Actionable Info from SEOmoz.org 79

Beginner's Guide to SEO 79

Speed Bumps and Walls 80

Possible "Speed Bumps" for SE Spiders 80

Measuring Relevance and Popularity 81

Keywords and Queries 81

Paid Placement and Secondary Sources in the Results 82

How to Conduct Keyword Research 82

Building a Traffic-Worthy Site 83

Usability 83

Link "Bait" 84

Link-Building Based on Competitive Analysis 86

Measuring Success: Website and Ranking Metrics to Watch 87

Chapter 7 Partner Up with Affiliate Marketing 89

Case Study: Blinds.com 90

10 Steps to Making Money with Affiliate Marketing 91

How Affiliate Marketing Programs Work 91

Success Story #6: The Riches ARE in the Niches ... $5 Million a Year Selling Cuff Links Online! 92

Affiliate Models: Onetime Versus Lifetime Commissions 93

Affiliate Program Networks 93

How to Find an Affiliate Program 94

Case Study: Creating a Revenue Stream 94

25+ Different Firms That Want to Pay You! 95

Make Money or Save Money: Both Put You Ahead 95

Affiliate Programs for Nonprofit Organizations 96

Panning Amazon's River of Gold 96

Get Rich Click Money-Making Summary 97

Affiliate Processors and Networks 97

Success Story #7: Too Many Offers? Which One Is Best? Try JOUNCE.com 98

The Largest 25 Jounce Affiliate Networks 99

Case Study: ClickBank - a Great Way to Make Easy Money 100

Uncle Sam's Money 101

Case Study: Commission Junction 101

Putting Your Ideas into Action 102

Chapter 8 Domain Names 103

1-800-Flowers and the Value of Mindshare 103

Timeline of Business.com 104

The Race Is On 105

Corporations and Their $1 Million + Domain Names 106

Largest of Domain Name Sales 110

Real Estate Versus Internet Real Estate: The Power of Leverage 111

Location Versus Mindshare 112

Cost of Entry 112

Traffic Is Key 113

Corporate America ... Wake Up! 114

The Amazing World of Buying and Selling Domain Names 114

5 Ways to Profit from a Domain Name 115

The Investment: Short-Term Versus Long-Term Viability 116

Success Story #8: The Engineering of a Seven-Figure Success 118

International Domain Names (IDNs): New Kids on the Block 119

Domain Name Extensions 119

The New Mobile Phone Domain: .mobi 120

Mobile Advertising 120

TYPO.com: Understanding the Misspelled Word Game 121

When a Company Should Buy a Misspelled Domain Name 121

Putting Your Ideas into Action 122

Chapter 9 Content Is King! 123

10 Reasons Why Ebooks Can Help You Make Money and Save You Money! 124

A Profitable Ebook Strategy 124

10 Ways to Market Your Ebook 125

E-mail Marketing in the Digital Age 126

7 Easy Ways to Make Money with E-mail 128

Make Money Reading E-mails, Playing Games, Searching or Answering a Survey! 129

Opt-in Mailing Lists - Campaign and Marketing Strategies 130

Creating Inbound and Outbound Links 131

Podcasting 131

Podcasts and Business 131

What's a Wiki? 133

Making Money with Wikis 133

Success Story #9: Finding the Profit in Personality 135

Contextual Advertising 136

Text Ad Networks: Profit from Eight Options 136

What Is a Widget? 137

Widgets in Business 138

Make It Once, Sell It 1000 Times: Big Money with Widgets 139

Putting Your Ideas into Action 140

Chapter 10 Social Networks: The Power of Community 141

Getting Started 142

Making Money with Blogs 142

Word Of Mouse Marketing 144

Twitter Users: "Asleep at the Mouse?" 145

"How Can I Make Money from Twitter?" 146

48 Twitter Business Tools to Help Achieve Your Relationship-Centric Goals 147

Social Networks 152

The State of the Social Networking Community 152

Kids Today Are Growing Up in a Different World 154

Where There Is Spending Potential There Is Income Potential 156

Top 4 Reasons You Logged into Facebook Today 157

5 Social Media Secrets 158

Unlimited Ways to Make Money with Facebook, LinkedIn and Other Social Networking Sites 158

A World of Social Networking Sites 161

LinkedIn: The Business Social Networking Site 161

Doctor's Orders: Dr. Keri Pearlson and How to Build Community and Profit from Twitter 162

"Twittering While Twaveling" 163

Success Story #10: Helping Others Help Themselves - and Making Millions! 164

6 Degrees of Separation 165

YouNoodle.com 165

Putting Your Ideas into Action 166

Chapter 11 Collecting Your Payments - Fast and Easy 167

How the Money Becomes Yours 167

Shopping Carts 168

Your Own Merchant Account Versus Third-Party Processors 168

Smart Cards and Debit Cards 169

Shipping 1-2-3 170

Success Story #11: Running a Business from an iPhone 171

Drop Shipping: The Golden Goose 172

Which Shipping Options Should You Use? 172

Your Most Valuable Asset ... YOUR DATABASE 173

More Internet Success Stories 174

Putting Your Ideas into Action 176

Chapter 12 The Internet to Go: Mobile Opportunities 177

Image Recognition 178

Music Recognition 180

Barcode Recognition 180

Success Story #12: Mobile Green with Red Fish Media 182

Mobile Marketing 183

Mobile Search Opportunities 183

Developing Mobile-Ready Websites 183

What's Hot in Mobile Searching 184

The iPhone and iPad 184

Rags to Riches iPhone Success Stories 185

Keeping an Eye on Mobile Technology 186

Putting Your Ideas into Action 186

Chapter 13 Internet Video: Nothing but Growth 187

The Internet Video Business Model 188

MSNBC Reports 188

YouTube 188

Pocket Candy from Eye Candy: 10 Ways to Profit with Online Video 189

Internet Video and Business 191

Success Story #13: Making Money on YouTube? This Russian Immigrant Nets $15,000+/month 192

Optimizing Video Content for Search Engines 193

10 Questions to Consider When Posting Video on Your Website 193

Putting Your Ideas Into Action 194

Chapter 14 Get Rich Click for Nonprofit Organizations 195

12+ Online Strategies for Making Money with Nonprofits 195

Fund-raising in Action: The Children's Miracle Network 198

Putting Your Ideas into Action 198

Chapter 15 Make Money ... by Saving Money 199

Dollars and Sense! 200

LowerMyBills.com 200

Yelp.com 200

Shopping Comparison Sites 201

When Did I Change Those Air Filters? 201

Groupon.com - The Group Coupon Site 202

Alice.com 202

Smartmoney.com 203

Foursquare.com 203

Offers.com 204

Internet, Cable and Phone Services 204

CrowdSourcing ... CrowdShopping ... CrowdFunding! 205

Reduce Debt 205

10 Steps to Reduce Your Debt 206

Success Story #14: Ebook on "Jumping" Lands Young Author Millions 207

Paying for School 208

Air Travel 208

eTickets.com 209

Seeing New Ideas ... "Clearly!" 209

More Ways to Save Money Online 209

Putting Your Ideas into Action 210

Chapter 16 The Future 211

Pay Attention to Trends 212

"APPortunity of a Lifetime" 215

Do It Yourself 216

Change Is the Only Constant 216

Now and Then: What's Next? 217

Now Get Going! 218

My Secrets to Your Success 219

Chapter 17 Resource and Suppliers Guide 221

Top 25 Internet Conferences 222

Top 25 Public Motivational Business Speakers 223

Top 25 SEO Firms 224

Top 25 Websites That Can Make You Money Right Away (Put You in Business) 225

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Customer Reviews

Average Rating 3.5
( 23 )
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See All Sort by: Showing 1 – 20 of 23 Customer Reviews
  • Posted May 13, 2011

    Surprised Skeptic

    So I'm a skeptic by nature, and certainly had my reservations about anything that claims to help you make money. What I found was a surprisingly thoughtful book. I kind of expected Get Rich Click to be another '5 step system' or 'here's the secret' kind of a book. It wasn't. It felt more like a I was a fly on the wall at a think-tank/research group. It was a really interesting blend of documenting the success of others online (lots of good case studies) and researching different online industries (each chapter describes a different online career of sorts).

    I love any book that challenges the way I think and Get Rich Click did exactly that. It made my realize that the Internet is early still and there is lots of room for new ideas. It also made me change my mind from "someone's already doing it, the idea is taken" to "someone's already doing it, it must be profitable, I should try too."

    I'd recommend this to a wide variety of people, I'll definitely let me techie friends know, my buddy Keith who hates his cube and needs a way out, and probably even my Dad though I know I'll have to field a few tech questions along the way.

    5 out of 6 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted May 13, 2011

    This book is a gold mine.

    First off, let me apologize for the metaphor in the title. I'm not a fan of cliché metaphors. But, I digress.
    This book is awesome. I was pretty skeptical at first, the title doesn't really do the book justice. However, once you start reading, you will be won over.
    This book is filled with really great tips, for newcomers like myself, and according to my friend George, lots of good stuff for veterans, as well.
    I'm about 3/4 of the way through, I just wanted to jump on here and give the author a shout out for a job well done. Now, off to read more...

    Get this book!

    2 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 29, 2011

    Written by a 4 year old?

    I truly feel terrible for what the author suffered, but the book reads like it was written by a 4 year old and is really terrible. Guess it's a good thing it cost about as much as a childrens book.

    1 out of 2 people found this review helpful.

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  • Posted May 13, 2011

    Interesting read, I never knew how most of the Internet worked.

    The thing that surprised me most about Get Rich Click was how I read all of these ways people are making money online and I started to realize that this is how most of the sites i like survive. I always took it for granted that sites just sort of existed. I figured people put them up because they wanted to. After reading this book I see each site as a business and it is AMAZING to look at the sites I love and understand them as a business.

    Marc changed my mind from viewing the internet as an entertainment and information medium to viewing it as a marketplace for new businesses. Now when I read a blog about wine, instead of thinking to myself I wish I had free time to blog about wine, I think this person has a business blogging about wine, they are making money! This simple realization has changed how I see things. Now I'm not just browsing the internet, I'm exploring and looking for business models I can start to use.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted January 26, 2013

    great info

    from start to finish, you implament plans to make money on the internet with proven metheds, and even come up with idea's of your own. it's a cant miss step by step does and don't guid to making money onlin.

    Was this review helpful? Yes  No   Report this review
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