Get Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now


Grab a share of one of today’s hottest markets!

Out of nowhere, apps have taken the world by storm. In a short time, millions of

customers have downloaded apps—and ...

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Get Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now

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Grab a share of one of today’s hottest markets!

Out of nowhere, apps have taken the world by storm. In a short time, millions of

customers have downloaded apps—and they’re eagerly awaiting more.

If you’re considering entering the market, stop thinking about it and make your

move. You’ll reach more customers, expand your product offerings, and grow

new revenue streams. And it’s much easier than you may realize.

Get Rich with

Apps! explains how to:

  • Marry iPhone and Facebook app features with your business and

    marketing needs

  • Integrate apps with other resources, such as databases and websites
  • Take advantage of the social web to expand your customer base
  • Measure the success of new and existing projects

You don’t need a team of computer whizzes to make a killing in the apps market.

All you need is the business advice in this book to get an early foothold in

a market with a soaring future.

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Product Details

  • ISBN-13: 9780071700290
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 4/22/2010
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Jesse Feiler was chief of special projects for the Federal Reserve Bank

of New York, where he designed and managed the development of Open

Market Operations software. He is the author of How to Do Everything:

Facebook Applications and How to Do Everything with Web 2.0 Mashups.

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Table of Contents

Preface v

Part 1 Introducing the World of Apps

1 The Future of Apps 3.0 for You and Your Business 3

2 A Closer Look at iPhone Apps 15

3 A Closer Look at Facebook Apps 39

4 Taking Advantage of iPhone and Facebook Features 53

5 Design Rules for Your App 69

6 Making the Most of iPhone Location Features 83

7 Discovering App Opportunities for iPhones 93

8 Joining with Facebook to Provide User Value to Your App 101

9 How Facebook App Integration Points Increase User Involvement 115

10 How to Make Your App Successful 131

Part 2 Strategies for How to Get Rich with Apps

11 Strategy #1: Give Your Knowledge Away for Free-and Make Money! 141

12 Strategy #2: Publish Ads on Your iPhone and Facebook Apps 155

13 Strategy #3: Sell on Your App 169

14 Strategy #4: Make Money with Game Apps 183

15 Strategy #5: Use Apps to Provide Your Services 197

16 Strategy #6: Click to Connect 205

17 Strategy #7: Let the User Forget About Saving Data 211

18 Strategy #8: Move Your Organization into an App-Centric World 217

Index 227

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Sort by: Showing all of 2 Customer Reviews
  • Posted February 27, 2011

    Great Primer for How Businesses Can Use Apps

    Just read this book and it was exactly what I was looking for... a primer for how businesses can use apps to improve their market penetration and grow their following. Very concrete examples and ideas for businesses to get started. For instance, the ideas about how businesses could use apps to enhande their tradeshow attendance and follow up is a very realworld scenario that applies to hundreds of thousands of companies, including many of my clients. Thank you, Jesse, for a well-thought-out book.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 31, 2010

    thiis book is...

    Amazing, would totally recommend it! It is so worth buying it.

    Was this review helpful? Yes  No   Report this review
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