Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before

Overview

Today's customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.

Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than ...

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Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before

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Overview

Today's customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.

Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than ever before—at a fraction of the cost to you. Learn how to:

Establish a solid foothold in the twitterverse

Build a following of loyal, active customers

Craft engaging and effective messages (tweets)

Monitor all twitter activity concerning your business

Develop a sure-fire viral marketing campaign

You don't need to do a big song and dance to get customers interested in your product. Simply give them a tweet. They'll hear you loud and clear.

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Product Details

  • ISBN-13: 9780071638449
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 3/26/2010
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.36 (w) x 9.00 (h) x 0.64 (d)

Meet the Author

Dennis L. Prince is among the top ten “Online Movers and Shakers”

named by Vendio.com (formerly AuctionWatch.com). He has been featured

in Entrepreneur and Access magazines and has appeared on CNBC, BBC

Radio, and C/Net Radio. Prince is the author of numerous books including

How to Sell Anything on eBay . . . and Make a Fortune! and How to Make

Money with MySpace.

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Table of Contents

Introduction 1

Part 1 Understanding Twitter 9

1 Welcome to the World of Microblogging 11

2 Planning for Twitter in Your Business 25

Part 2 Establishing and Tweaking Your Twitter Presence 41

3 joining Twitter and Getting Started 43

4 Building Your Best Tweet 63

5 Sending Messages 77

6 Searching and Following 93

7 Keeping the Tweet on Key 109

8 Hashing Out Hashtags 119

9 Networking with Twitter 127

10 Keeping Tabs on the Twitterverse 135

11 Twenty-Five Business Uses for Twitter 145

Part 3 Advancing the Twitter Touch 159

12 Applying Elements of Viral Marketing 161

13 A Closer Look at the Need for Engagement 169

14 Gaining Advantage from Twitter Advertising 181

15 Ten Microblogging Mistakes to Avoid 189

16 Other Microblogging Boosters 197

Part 4 Look, Listen, and Learn: Twitter Success Stories 205

17 Zappos.com (twitter.com/zappos) 207

18 Berry Chill Yogurt Couture (twitter.com/yogijones) 211

19 Naked Pizza (twitter.com/nakedpizza) 215

20 Comcast (twitter.com/comcastcares) 219

21 American Red Cross (twitter.com/redcross) 223

22 Blue Cotton T-Shirts (http: //twitter.com/bluecottontweet) 227

23 Geni (twitter.com/geni) 231

24 Ty's Toy Box (twitter.com/tystoybox) 235

Conclusion: It's Your Turn to Tweet 239

Index 241

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