Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before [NOOK Book]

Overview

Master today’s most powerful marketing tool for instant customer engagement!



Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in ...

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Get Rich with Twitter: Harness the Power of the Twitterverse and Reach More Customers than Ever Before

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Overview

Master today’s most powerful marketing tool for instant customer engagement!



Today’s customers have no patience for a long-winded marketing pitch. What they want is useful and engaging information—in 140 characters or less. The most successful campaigns these days are short, sweet, and right to the point.



Get Rich with Twitter reveals the secrets of using the most popular and fastest-growing microblogging tool to reach customers more effectively than ever before—at a fraction of the cost to you. Learn how to:



  • Establish a solid foothold in the Twitterverse


  • Build a following of loyal, active customers


  • Craft engaging and effective messages (tweets)


  • Monitor all Twitter activity concerning your business


  • Develop a sure-fire viral marketing campaign




You don’t need to do a big song and dance to get customers interested in your product. Simply give them a tweet. They’ll hear you loud and clear.

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Product Details

  • ISBN-13: 9780071663922
  • Publisher: McGraw-Hill Education
  • Publication date: 4/16/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • File size: 6 MB

Meet the Author

Dennis L. Prince is among the top ten “Online Movers and Shakers” named by Vendio.com (formerly AuctionWatch.com). He has been featured in Entrepreneur and Access magazines and has appeared on CNBC, BBC Radio, and C/Net Radio. Prince is the author of numerous books including How to Sell Anything on eBay . . . and Make a Fortune! and How to Make Money with MySpace.

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Table of Contents

Introduction: Short and Simple – How ‘Tweet’ It Is



Part 1: Understanding Twitter



Chapter 1: The Method of this “Microblogging”

Chapter 2: Planning to Incorporate Twitter Into Your Business

Chapter 3: Building The Best ‘Tweet’



Part 2: Establishing and Tweaking Your Twitter Presence



Chapter 4: Joining Twitter and Getting Started

Chapter 5: Sending Messages

Chapter 6: Followers and Following

Chapter 7: Networking with Twitter

Chapter 8: Keeping the Tweet on Key

Chapter 9: Keeping Tabs on the Twitterverse

Chapter 10: Twenty-Five Business-ready uses for Twitter



Part 3: Look, Listen, and Learn – Twitter Success Stories



Chapter 11: Zappos (www.twitter.com/zappos)

Chapter 12: Geni (www.twitter.com/geni)

Chapter 13: DVD Verdict (www.twitter.com/dvdverdict)

Chapter 14: Variety Magazine (www.twitter.com/VarietyMagazine)

Chapter 15: Blu Kentucky Antiques (www.twitter.com/blukentucky)

Chapter 16: SewOnline (www.twitter.com/sewonline)

Chapter 17: The Tolkien Library (www.twitter.com/TolkienLibrary)



Part 4: Advancing the Twitter Touch



Chapter 19: Applying Elements of Viral Marketing

Chapter 20: A Closer Look at the Need for Engagement

Chapter 21: Ten Microblogging Mistakes to Avoid

Chapter 22: Tweeting Using Other Microblogging Methods (LinkedIn, Facebook, Digg)

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