Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

by Nick Westergaard Narrated by Nick Westergaard, Ann Handley

Overview

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, "Get Scrappy "will help you: Demystify digital marketing in a way that makes sense for your business - Do more with less - Build a strong brand with something to say - Find inspiration in unexpected places - Create relevant and engaging content and promote it via Twitter, Facebook, and other channels - Integrate strategy and message across touchpoints for a unified brand experience--both online and off - Spark dialogue with your community of customers - Measure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, "Get Scrappy "is the map you need to take your marketing from good to great.

Editorial Reviews

From the Publisher

…demystifies digital marketing so that it will make sense to and for any business….with lots of good examples, the book shows businesses exactly how to do more with less.”—Retail Observer

“…offers a framework I like with lots of practical guidance on how to evaluate possibilities, overcome obstacles, and generate measurable results.” —Martin Zwilling, Forbes.com

"Don’t be surprised if your copy quickly becomes a highlighted, sticky-noted mess…and lands on your shelf of go to resources." —Lead, Follow...or Get out of the Way

"...distills a realm of marketing know-how into chunks even a small organization can capitalize on." —Online Searcher

“…packed with practical tips and relatable examples and case studies to will help you take your marketing to the next level without having to increase your budget a dollar.” —Inc

“…this is a must-read. Learn how to maximize your budget and make smarter choices to grow awareness of your brand.” —Inc

“…provides an entire system for scrappy marketing, starting with the steps you can’t miss…a practical guide to helping you achieve big results on a small budget.” –Mashable

Product Details

BN ID:	2940172441837
Publisher:	Ascent Audio
Publication date:	05/01/2016
Edition description:	Unabridged

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