Get to #1 on Google in Easy Steps

Overview


Google generates huge quantities of targeted traffic and revenue, but websites that don’t show up on the first page of Google’s listings are missing out on a major portion of the online market. In easy-to-follow steps, this guide walks webmasters and site owners through the process of marketing a site to Google. Specific information reveals how to identify keywords being searched for and how to identify niche markets with little or no competition. Readers then learn how to integrate keywords into a website, ...
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Overview


Google generates huge quantities of targeted traffic and revenue, but websites that don’t show up on the first page of Google’s listings are missing out on a major portion of the online market. In easy-to-follow steps, this guide walks webmasters and site owners through the process of marketing a site to Google. Specific information reveals how to identify keywords being searched for and how to identify niche markets with little or no competition. Readers then learn how to integrate keywords into a website, moving it to Google’s first page. Additionally, there is extensive information on improving existing Google positions and staying ahead of the competition. Regardless of skill level, Get to #1 on Google in Easy Steps shows readers how to climb Google’s rankings in a snap.
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Product Details

  • ISBN-13: 9781840783827
  • Publisher: In Easy Steps Limited
  • Publication date: 12/1/2009
  • Series: In Easy Steps
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 192
  • Sales rank: 1,543,907
  • Product dimensions: 7.20 (w) x 8.90 (h) x 0.50 (d)

Table of Contents

1 Introduction to Google 7

Welcome to Google 8

How Google Works 9

Getting to Google's Heart 10

Why is Google so Important? 11

Why Not Just Pay Per Click? 12

What is Organic SEO? 13

The World as Google Sees it 14

Google's Data Centers 15

Ethical Optimization 16

2 Free Essential Tools and Services 17

The google Toolbar 18

Backward Link Checker 20

Cached Pages Checker 21

Google Account 22

Google Webmaster Tools 23

Google Sitemaps 24

Google Analytics 25

Web CEO 26

Google Keyword Tool 29

Wordtracker 30

3 Choosing Your Keywords 31

Importance of Keywords 32

Using Multiple Keywords 33

Choosing Your Keywords 34

Don't Copy, be Unique 38

Find Your Niche 39

Don't Use Stop Words 40

Long Tail Keywords 41

Common Mistakes 42

Keyword Selection 43

Using Keywords Effectively 44

4 Know Your Competition 45

Who is Your Competition? 46

What Keywords do They Use? 47

Who do They Have Links From? 49

Competitor Positions 50

How Optimized are They? 51

How to Top the Competition 54

5 Setting up Your Website 55

Domain Name Choice 56

Hosting 58

Validation and Accessibility 60

Page and File Names 62

Redirects 64

Cascading Style Sheets 66

Dynamic Sites and Pages 68

Avoiding Frames 69

Do's and Don'ts 70

Breadcrumb Trail 71

Blogging 72

RSS Feeds 74

6 Designing for Google 75

Searchers Not Search Engines 76

Be Unique 77

Website Theme 78

Content is King 79

Header Tags 80

Alt Tags 81

Structure Your Page 82

Meta Tags 84

Page Titles 85

Meta Description 86

Meta Keywords 87

Use Your Keywords 88

Body Text 89

Nofollows 90

7 Optimizing Your Website 91

How it Was 92

How it is Now 93

Don't Optimizefor Your Domain Name 94

Analyzing Your Website 95

Optimizing Your Website 98

Spamming 99

Do's and Don'ts 100

8 Let Google Know You are There 101

Submitting Your Website 102

Linking Into Google 103

Creating Your Sitemap 104

Google Sitemap Submission 105

9 Linking to Your Success 107

Why Links are Important 108

Page Rank 109

Types of Link 110

Deep Links 112

Spamming 113

Internal Linking 114

Finding Links 116

How to Request Links 118

Resource Page 120

Let the Links Come to You 121

Links You Need 122

Get the Most From Your Links 123

Directory Linking 124

Effective Articles 126

Buying Links 128

Online PR 129

Forums 130

10 Monitoring Your Results 131

Checking Your Web Statistics 132

Using Google Analytics 134

Running Ranking Reports 137

Analyzing Ranking Reports 141

Site Analysis 142

Link Analysis 143

Competition Analysis 147

Keeping up to Date 148

Adding New Pages 149

Removing Content 150

Supplemental Index 151

Google Display Variations 152

11 Google AdWords 153

What is Google AdWords? 154

What are the Benefits? 155

AdWords Online Coverage 156

Setting up Your Account 157

Writing the Perfect Ad 159

Dynamic Titles 160

Body With Action 161

URLs 162

Keyword Features 163

Choosing Your Keywords 164

Selecting Your Budget 165

Reviewing Your Account 166

12 Test and Measure 169

Landing Pages 170

Conversion Tracking 171

Split Testing 174

Monitoring Your Results 176

13 Google Product Search 179

What is Google Product Search? 180

Add Individual Products 181

Add Multiple Products 187

14 Web 2.0 189

What is Web 2.0? 190

Hubs and Lenses 191

Social Bookmarking 192

Wikis 194

Twitter 195

Video Sharing 196

Photo Sharing 198

Social/Business Networking 199

Blogging 200

15 Extra Help 201

Hiring a Specialist 202

Getting Free Advice and help 204

Google's Sandbox 205

Google's Trustrank 206

Glossary 207

Index 211

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