Get to No. 1 on Google in Easy Steps

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Overview

Why choose this book?

If your website isn't in the top listing of Google you could potentially be losing over 70% of your total online market!

Get to No.1 on Google: in easy steps reveals how to successfully market your Website on Google, the world's most popular search engine. Learn how to:

Select profitable keywords to receive targeted traffics

Find out how you're positioned on...

See more details below
Sending request ...

More About This Book

Overview

Why choose this book?

If your website isn't in the top listing of Google you could potentially be losing over 70% of your total online market!

Get to No.1 on Google: in easy steps reveals how to successfully market your Website on Google, the world's most popular search engine. Learn how to:

Select profitable keywords to receive targeted traffics

Find out how you're positioned on Google

Find free services and software to make the optimization process easier and more effective

Use your competitors' strengths and weaknesses

Utilize social media to increase traffic to your website

Use this guide to get to the top, then as a regular reference to stay ahead!

Wherever you see one of these icons you know there's a handy tip to spice up your learning, flag something to remember or ward you away from potential dangers.

Product Details

  • ISBN-13: 9781840785333
  • Publisher: In Easy Steps Limited
  • Publication date: 3/20/2012
  • Edition description: Third Edition
  • Edition number: 3
  • Pages: 192
  • Sales rank: 614,876
  • Series: In Easy Steps
  • Product dimensions: 7.34 (w) x 8.78 (h) x 0.45 (d)

Meet the Author

Ben Norman is a SEO Consultant and Internet Strategist specializing in Google. He is a fully certified Internet webmaster and professional search engine marketer with over seven years experience in the industry.

Table of Contents

1 Introduction to Google 7

Welcome to Google 8

How Google Works 9

Getting to Google's Heart 10

Why is Google so Important? 11

Why Not Just Pay Per Click? 12

What is Organic SEO? 13

The World as Google Sees it 14

Personalized Search 15

Ethical Optimization 16

2 Free Essential Tools and Services 17

The Google Toolbar 18

Backward Link Checker 20

Cached Pages Checker 21

Google Account 22

Google Webmaster Tools 23

Google Site Maps 24

Google Analytics 25

Linkdex 26

Google Keyword Tool 29

Wordtracker 30

3 Choosing Your Keywords 31

Importance of Keywords 32

Using Multiple Keywords 33

Choosing Your Keywords 34

Don't Copy, be Unique 38

Find Your Niche 39

Don't Use Stop Words 40

Long Tail Keywords 41

Common Mistakes 42

Keyword Selection 43

Using Keywords Effectively 44

4 Know Your Competition 45

Who is Your Competition? 46

What Keywords do They Use? 47

Who do They Have Links From? 49

Competitor Positions 50

How Optimized are They? 51

How to Top the Competition 54

5 Setting up Your Website 55

Domain Name Choice 56

Hosting 58

Validation and Accessibility 60

Page and File Names 62

Redirects 64

Cascading Style Sheets 66

Dynamic Sites and Pages 68

Avoiding Frames 69

Do's and Don'ts 70

Breadcrumb Trail 71

Blogging 72

RSS Feeds 74

6 Designing for Google 75

Searches Not Search Engines 76

Be Unique 77

Website Theme 78

Content is King 79

Header Tags 80

Alt Tags 81

Structure Your Page 82

Meta Tags 84

Page Titles 85

Meta Description 86

Meta Keywords 87

Use Your Keywords 88

Body Text 89

Nofollows 90

7 Optimizing Your Website 91

How it Was 92

How it is Now 93

Don't Optimize for Your Domain Name 94

Analyzing Your Website 95

Optimizing Your Website 98

Spamming 99

Do's and Don'ts 100

8 Let Google Know You are There 101

Submitting Your Website 102

Linking into Google 103

Creating Your Sitemap 104

Google Sitemap Submission 105

9 Linking to Your Success 107

Why Links are Important 108

PageRank 109

Types of Link 110

Deep Links 112

Spamming 113

Internal Linking 114

Finding Links 116

How to Request Links 118

Resource Page 120

Let the Links Come to You 121

Links You Need 122

Get the Most From Your Links 123

Directory Linking 124

Effective Articles 126

Buying Links 128

Online PR 129

Forums 130

10 Monitoring Your Results 131

Checking Your Web Statistics 132

Using Google Analytics 134

Running Ranking Reports 137

Analyzing Ranking Reports 141

Site Analysis 142

Link Analysis 143

Competition Analysis 147

Keeping Up to Date 148

Adding New Pages 149

Removing Content 150

Supplemental Index 151

Google Display Variations 152

11 Google AdWords 153

What is Google AdWords? 154

What are the Benifits? 155

Setting up Your Account 156

Creating Your First Campaign 158

Writing the Perfect Ad 161

URLs 162

Keyword Research 163

Match Types 164

Creating an Ad Group 166

Billing 168

12 Test and Measure 169

Landing Pages 170

Conversion Tracking 171

Split Testing 174

Monitoring Your Results 177

13 Google Places 179

What is Google Places? 180

Adding a Single Listing 181

Adding a Multiple Listing 185

Claiming an Existing Listing 186

14 Web 2.0 187

What is Web 2.0? 188

Hubs and Lenses 189

Social Bookmarking 190

Wikis 192

Twitter 193

Video Sharing 194

Photo Sharing 196

Social/Business Networking 197

Facebook 198

Google+ 199

Blogging 200

15 Extra Help 201

Hiring a Specialist 202

Getting Free Advice and Help 204

Google's Sandbox 205

Google's Trustrank 206

Glossary 207

Index 211

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