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Get to the Top on Google: Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings - and STAY THERE

Overview

It is a fact that people avoid sponsored search results and rarely make it past page two of their result listings on Google. So how do you get your business to the top and keep it there? It has been predicted that Internet sales will make up nearly half of all purchases by 2012. As a result, being at the top of organic search results can literally transform your business. Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings-and Stay There is the first book to ...
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Overview

It is a fact that people avoid sponsored search results and rarely make it past page two of their result listings on Google. So how do you get your business to the top and keep it there? It has been predicted that Internet sales will make up nearly half of all purchases by 2012. As a result, being at the top of organic search results can literally transform your business. Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings-and Stay There is the first book to comprehensively address all aspects of modern day search engine marketing through a straightforward methodology, which includes an up-to-date assessment of the impact of Web 2.0 on marketing strategies. Thorough and accessible, Get to the Top on Google provides you with the advice and knowledge of a genuine expert in the field. Through a series of case studies and examples, David Viney shows business owners, both large and small, how to improve their search engine rankings, leads, and sales in order to stay ahead of this next step in the evolution of consumer behavior.
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Product Details

  • ISBN-13: 9781857885026
  • Publisher: Nicholas Brealey Publishing
  • Publication date: 6/15/2008
  • Pages: 240
  • Product dimensions: 6.18 (w) x 9.28 (h) x 0.75 (d)

Meet the Author

David Viney is one of the UK's leading search engine optimisation (or SEO) experts and has initiated and steered multi-million dollar e-business projects at two of the UK's biggest companies (British Airways and Centrica) and played a leading role in the relaunch and internet marketing of the AA's website in 2001. As principal consultant and owner of SEO Expert Services, he works with companies large and small to improve their search engine placement. A regular speaker on e-commerce at industry and professional events, David is passionate about the power of the internet to transform our society. He is an LSE graduate, Chartered Accountant and IT Professional. He is a qualified CSEM search engine marketeer and member of SEMPO, the Search Engine Marketing Professional Organisation. He lives in Teddington, England, and is married with two children. Visit Viney's Web site at www.seo-expert.com.
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