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Get Up To Speed with Online Marketing: How to use websites, blogs, social networking and much more

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Overview

START GROWING YOUR BUSINESS TODAY!

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and increasingly, that’s online.

This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:

· Create a website

· Get found on Google

· Get your email marketing right

· Create content your market will value with blogs, podcasts, video and images

· Promote your business with social networking sites such as Facebook, LinkedIn and Twitter

· Develop a coherent online marketing plan

· Manage your online marketing workload

· Measure your results

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, Mail on Sunday

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association

‘Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of New Media, Big Lottery Fund

‘If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Skillset

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Product Details

  • ISBN-13: 9780273732648
  • Publisher: FT Press
  • Publication date: 3/8/2011
  • Series: Financial Times Series
  • Edition description: New Edition
  • Pages: 264
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Jon Reed is a social media consultant who regularly lectures and runs workshops on the business applications of social media, as well as providing social media marketing services through his businesses. He previously worked in book publishing for 10 years. Jon’s latest venture, Small Business Studio (www.smallbusinessstudio.co.uk), is a web design and marketing agency working exclusively with small businesses and start-ups. It has a focus on the new online marketing methods, and launched at the Business Start-up Show at Olympia in November 2008. Jon was also selected to provide one-to-one marketing advice to delegates in the Show’s popular advice surgeries. He has also appeared on local radio providing marketing advice to local businesses.

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Table of Contents

Acknowledgements

About the author

Introduction

PART 1 - GET STRATEGIC

1. Online marketing 101

2. Your online marketing plan

PART 2 - GET ONLINE

3. Establish a web presence

How to build a website with no technical knowledge

4. Boost your search engine rankings

How to increase your visibility on Google

5. Engage with email

How to build an email list without annoying people

PART 3 - GET CREATIVE

6. Build a blog

How to build trust, reputation and traffic

7. Podcast for profit

How to attract an audience of loyal listeners

8. Lights, camera, action!

How to produce online video on a budget

9. Show, don’t tell

How to showcase your business on photo-sharing sites

PART 4 - GET OUT THERE

10. Build a community

How to choose and use social networks

11. Find fans on Facebook

How to harness the world’s largest network

12. Create credibility on LinkedIn

How to take your business networking online

13. Tap into Twitter

How to use the power of the real-time web to build a following

14. Jack into the Matrix

How to make real money in virtual worlds

15. Pass it on

How to be discovered on social bookmarking sites

PART 5 - GET HELP

16. Do you need a consultant?

How to find someone to help you achieve your vision

An A-Z of online marketing

Index

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