Get Up To Speed with Online Marketing: How to use websites, blogs, social networking and much more

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 92%)
Other sellers (Paperback)
  • All (12) from $1.99   
  • New (1) from $48.09   
  • Used (11) from $1.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2011

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

2010 Paperback New Book New and in stock. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able ... to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Morden, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Sort by



If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and increasingly, that’s online.

This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:

· Create a website

· Get found on Google

· Get your email marketing right

· Create content your market will value with blogs, podcasts, video and images

· Promote your business with social networking sites such as Facebook, LinkedIn and Twitter

· Develop a coherent online marketing plan

· Manage your online marketing workload

· Measure your results

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, Mail on Sunday

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’ Justin Cooke, CEO, Fortune Cookie and Chair, British Interactive Media Association

‘Should be on the desk of anyone wanting to make a success of their online presence.’ Claudio Concha, Head of New Media, Big Lottery Fund

‘If you want to use social media to build your business, [this] straightforward guide will help you figure out where to start.’ Suzanne Kavanagh, Skillset

Read More Show Less

Product Details

  • ISBN-13: 9780273732648
  • Publisher: FT Press
  • Publication date: 3/8/2011
  • Series: Financial Times Series
  • Edition description: New Edition
  • Pages: 264
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Jon Reed is a social media consultant who regularly lectures and runs workshops on the business applications of social media, as well as providing social media marketing services through his businesses. He previously worked in book publishing for 10 years. Jon’s latest venture, Small Business Studio (, is a web design and marketing agency working exclusively with small businesses and start-ups. It has a focus on the new online marketing methods, and launched at the Business Start-up Show at Olympia in November 2008. Jon was also selected to provide one-to-one marketing advice to delegates in the Show’s popular advice surgeries. He has also appeared on local radio providing marketing advice to local businesses.

Read More Show Less

Table of Contents


About the author



1. Online marketing 101

2. Your online marketing plan


3. Establish a web presence

How to build a website with no technical knowledge

4. Boost your search engine rankings

How to increase your visibility on Google

5. Engage with email

How to build an email list without annoying people


6. Build a blog

How to build trust, reputation and traffic

7. Podcast for profit

How to attract an audience of loyal listeners

8. Lights, camera, action!

How to produce online video on a budget

9. Show, don’t tell

How to showcase your business on photo-sharing sites


10. Build a community

How to choose and use social networks

11. Find fans on Facebook

How to harness the world’s largest network

12. Create credibility on LinkedIn

How to take your business networking online

13. Tap into Twitter

How to use the power of the real-time web to build a following

14. Jack into the Matrix

How to make real money in virtual worlds

15. Pass it on

How to be discovered on social bookmarking sites


16. Do you need a consultant?

How to find someone to help you achieve your vision

An A-Z of online marketing


Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)