Get What You Deserve!: How to Guerrilla Market Yourself


Guerrilla marketing yourself is the science of persuading people that you deserve to succeed. Arming you with the tools and mindset of the guerrilla, this breakthrough book teaches you to analyze your product - you - and provides the techniques and strategies you need to market yourself to the top.
Read More Show Less
... See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (11) from $1.99   
  • New (2) from $18.66   
  • Used (9) from $1.99   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any coupons and promotions
Seller since 2014

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New 100% satisfaction guaranteed or your money back. Thank you for your support. WE SHIP NEXT BUSINESS DAY IN BUBBLE MAILER WITH TRACKING NUMBER. n4.

Ships from: Parma, OH

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Seller since 2008

Feedback rating:


Condition: New

Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Sort by
Sending request ...


Guerrilla marketing yourself is the science of persuading people that you deserve to succeed. Arming you with the tools and mindset of the guerrilla, this breakthrough book teaches you to analyze your product - you - and provides the techniques and strategies you need to market yourself to the top.
Read More Show Less

Editorial Reviews

Publishers Weekly - Publisher's Weekly
There is a lot to like in this latest offering by the authors of The Guerrilla Marketing Handbook. Levinson and Godin quote Jerry Seinfeld "What is a date really, but a job interview that lasts all night?" and point out that the criteria for picking Miss America are silly. What does wearing a bathing suit with high heels have to do with anything? Their thesis is equally appealing: as long as people are going to make snap decisions about you, much as the judges do about Miss America, why not help them decide in your favor? Your mantra should be: "I can control the messages I send, and my life will be the better for it." The authors proceed to tell you how to do this through the way you talk, dress and behave. Unfortunately, they often use the same example twice, are partial to long, egotistical asides and repeat themselves in the appendix. The book offers a money-back guaranteefrom the authors, not Avon. That may be the best thing of all. Sept.
From Barnes & Noble
The authors of Guerrilla Marketing, the number one bestselling marketing series of all time, offer powerful, personal-marketing techniques that can help you land a dream job, gain respect, garner a raise, improve a relationship (professional or personal), communicate effectively--just about anything you set your mind to! Levinson and Godin sidestep self-help jargon and clearly describe how to take control of how others see you. "...on the money!''--Success.
Read More Show Less

Product Details

  • ISBN-13: 9780380728862
  • Publisher: HarperCollins Publishers
  • Publication date: 9/28/1998
  • Edition number: 1
  • Pages: 237
  • Product dimensions: 5.29 (w) x 8.08 (h) x 0.69 (d)

Meet the Author

Deliciously terrifying short short tales and creepy illustrations by an exceptional collection of writers and illustrators.

Nadia Aguiar, M.T. Anderson, Katherine Applegate, Margaret Atwood, Avi, Holly Black, Pseudonymous Bosch, Libba Bray, Lisa Brown, Michael Connelly, Mark Crilley, Joseph Delaney, Dan Ehrenhaft, Carson Ellis, Neil Gaiman, Jack Gantos, Tom Genrich, Stacey Godiner, Carol Gorman, Alan Gratz, Josh Greenhut, Adele Griffin, Dan Gutman, Brett Helquist, Erin Hunter, Angela Johnson, Aliza Kellerman, Faye Kellerman, M. E. Kerr, Jon Klassen, Alice Kuipers, Jonathan Lethem, Gail Carson Levine, Lesley Livingston, Dean Lorey, Gregory Maguire, Stephen Marche, Melissa Marr, Alison McGhee, Brad Meltzer, Sienna Mercer, Lauren Myracle, Jenny Nimmo, Joyce Carol Oates, Ken Oppel, James Patterson, Michèle Perry, Yvonne Prinz, Francine Prose, Vladimir Radunsky, Chris Raschka, Aaron Renier, Adam Rex, David Rich, Richard Sala, Jon Scieszka, Brian Selznick, Arthur Slade, Abi Slone, Lane Smith, Lemony Snicket, Sonya Sones, Jerry Spinelli, David Stahler Jr., R. L. Stine, Allan Stratton, Tui T. Sutherland, Mariko Tamaki, Sarah L. Thomson, Frank Viva, Ayelet Waldman, Sarah Weeks, Gloria Whelan, Barry Yourgrau

Read More Show Less

Read an Excerpt


Why You Should Bother Spending the Time

LAST YEAR, MORE THEN 10 MILLION SELF-HELP BOOKS WERE sold. An awful lot of them were bought by people with the best intentions, but the readers never followed through and implemented the ideas. Even worse, some of these books were never read.

That's not surprising. Changing your life for the better isn't easy, or everyone would do it! All too often, these books outline wonderful plans but never answer the question, "What's in it for me?" Why bother spending the time, the energy, and the resources to follow the author's advice?

This book has an audacious title. You'd all like to get what you deserve, and we believe that this book can dramatically increase the chances for your success. You're probably wondering a few things about our guerrilla marketing concept "Does it really work?"

"Is it hard?"

"How long will it take to get results?"

"Why should I invest the time and energy to do things that make me a little uncomfortable, or make me feel unnatural? "

Because it will transform your life. Because it will change the way the world treats you. Because it will make you happier.

There are two keys to success—knowing what you want and knowing how to get it. Get What You Deserve! will help you figure out what you want, but more important, it will provide you with the tools and the mind-set you'll need to succeed.

In a nutshell, this book asks and answers crucial questions:
What messages do you send?
How do you send them?
Who do you send them to?
What messages do you want to send?

Finding the answers to these questions will equip you to reexamine the way you relate to the world and what effectit has on how the world treats you.

This book won't suggest you tell people what they want to hear, but it explains how to tell them what you want them to hear. It will show you a new way of thinking about how you interact with the world that will enable you to figure out what you want and how to get it more effectively.

This is not a book about being someone you're not. It's not going to tell you how to persuade someone to hire you as president when you're really qualified to be an assistant What it is going to do is demonstrate how to represent your qualities and skills so you never get less than you deserve.

The system described here works. It works for individuals, for organizations, and for businesses. Over the last fifteen years, we have counseled literally thousands of executives, salespeople, and "people on the street" on how to use guerrilla techniques to find success. Now those secrets are available to you.

Unlike other self-help books, we don't want you to change who you are. Your basic nature is just fine the way it is. This is a book about changing how you act, how you convey your image, how you send signals.

Copyright ) 1997 by Jay Levinson and Seth Godin

Read More Show Less

Table of Contents

Introduction: Why You Should Bother Spending the Time 1
Ch. 1 People Judge You 21
Ch. 2 Marketing 31
Ch. 3 Five Things Every Marketer Knows 51
Ch. 4 How Messages Get Communicated 81
Ch. 5 How to Use the Tools and Follow the Rules 153
Ch. 6 Application 172
Ch. 7 The Mirror 210
Summary: 50 Important Concepts 215
App Workbook for a Guerrilla Marketing Yourself Plan 219
Index 233
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted April 6, 2006

    Powerful, Life Changing Information!!

    Seth Godin is the greatest!! I'm in broadcasting and this information completely changed my way of thinking about myself (as a product instead of a person) and helped skyrocket my success in life and my career!! Thank You Seth...

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)