BN.com Gift Guide

Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

Overview

Revenue generating secrets are finally out: all it takes is 81 moves!

Are you looking for proven revenue generating strategies to grow your sales immediately? In this book you'll find strategies that are used by some of the fastest-growing & most successful companies in the world. These moves are so powerful they are rarely even discussed in public forums.

These inside secrets are known only to the world's top marketing gurus & have ...

See more details below
Other sellers (Paperback)
  • All (11) from $10.55   
  • New (7) from $14.83   
  • Used (4) from $0.00   
Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$10.99
BN.com price
(Save 15%)$12.99 List Price

Overview

Revenue generating secrets are finally out: all it takes is 81 moves!

Are you looking for proven revenue generating strategies to grow your sales immediately? In this book you'll find strategies that are used by some of the fastest-growing & most successful companies in the world. These moves are so powerful they are rarely even discussed in public forums.

These inside secrets are known only to the world's top marketing gurus & have been closely guarded in the inner circles of marketing for decades. Well, now in Get Your Black Belt in Marketing, learn 81 moves to cut through the marketing clutter. These moves are absolutely guaranteed to increase your sales!

For the last 20 years, Ali Pervez has marketed in 22 different countries around the world. He now distills his knowledge, wisdom, & findings into 81 powerful marketing moves any company, of any size, in any industry, can use to increase sales revenue. It's full of expert advice, proven revenue-generating strategies & time-tested.

Read More Show Less

Editorial Reviews

From the Publisher
"For more than a decade I have read a minimum of 100 business books a year. I would absolutely put this book on my "must read" list. It is simple, pragmatic and full of valuable marketing information. You will definitely find fantastic ideas and powerful tools inside." — John Spence "Author, Consultant, Speaker"
Read More Show Less

Product Details

  • ISBN-13: 9781600374821
  • Publisher: Morgan James Publishing
  • Publication date: 6/1/2009
  • Pages: 482
  • Sales rank: 1,259,792
  • Product dimensions: 5.50 (w) x 8.50 (h) x 1.20 (d)

Meet the Author

Ali Pervez is one of America's leading marketing experts who passionately believes that marketing is for everyone. His work focuses on helping not only organizations, but also individuals in improving their effectiveness in marketing.

He is the author of the book Marketing is King!, has over 20 years of global marketing experience, & has done marketing projects in 22 countries outside of the U.S. Starting as a marketing analyst, he rose to the position of Chief Marketing Officer. He has held senior marketing positions at start-ups & major U.S. Fortune 500 Companies, including Abbott Laboratories, Sonoco Products Company, & Robert Half International. At Abbott Laboratories, he was a recipient of two Vice President Awards for outstanding contribution in marketing within one year. In 4 months, he was also able to triple the sales of the division he ran for one of the fastest growing companies in the U.S., & he nearly tripled the sales of a Silicon Valley Biotech startup within a year.

Read More Show Less

Table of Contents

Dedication v

The Black Belt Marketing Credos xi

Acknowledgements xiii

Introduction xv

Move 1 Understand marketing and know its purpose 1

Move 2 Make sure you've got the goods 9

Move 3 Develop clients not customers 15

Move 4 Build quality relationships as quickly as possible 19

Move 5 Get externally focused 27

Move 6 Get as much feedback as possible 31

Move 7 Get testimonials 39

Move 8 Never invest until you test 45

Move 9 Always differentiate UVP vs USP 55

Move 10 Use referrals 63

Move 11 It's all about you, you, you 73

Move 12 Hook up with good transmitters 79

Move 13 Know the ultimate marketing success formula: M = M × M 83

Move 14 Use powerful headlines 91

Move 15 Set up an e-newsletter 95

Move 16 Commit to a marketing function 101

Move 17 Go cable, then go national 107

Move 18 Master the greatest sales tool in the world 111

Move 19 Get a database 117

Move 20 Work your database 123

Move 21 Simplify 129

Move 22 Know the secret 135

Move 23 Advertise effectively 141

Move 24 Master the four moves to sales checkmate 147

Move 25 Focus on value not need 155

Move 26 Get a mentor 159

Move 27 Use the Internet as your market research department 165

Move 28 Marketing = Investment 171

Move 29 Know that there are only three ways to grow sales 177

Move 30 Become a master networker 183

Move 31 Know how to calculate a marketing budget 189

Move 32 Know the three types of customers 199

Move 33 Let food sell for you 203

Move 34 Focus on up-and-coming customers 207

Move 35 Use TLC 211

Move 36 Remember that two thirds of the money is on the back-end 215

Move 37 Make the most of trade shows 221

Move 38 Spend thirty minutes daily with yourself 225

Move 39 Make the most of your sales materials 231

Move 40 Use AIDA when communicating 235

Move 41 Feed your mind daily 241

Move 42 Create curiosity and uncertainty 245

Move 43 Go direct and always get a response 249

Move 44 Be an optimist and opportunist 255

Move 45 Become an expert by writing a book 261

Move 46 Focus on serving others 265

Move 47 Go for unpaid advertising 269

Move 48 Document everything 275

Move 49 Do what you love 281

Move 50 Remember, everything in marketing starts with a P 285

Move 51 Get the team behind it 291

Move 52 Capture those million dollar ideas 295

Move 53 Marketing is a set of tools 299

Move 54 Reach for the stars 305

Move 55 Know what management is 309

Move 56 Know that small things make a big difference 313

Move 57 Make doing business with you fun and exciting 317

Move 58 Make friends with strangers 323

Move 59 Strengthen your marketing vocabulary 331

Move 60 Know the I percent rule of direct marketing 335

Move 61 Use questions to define the buying criteria 341

Move 62 Maximize your purchasing power 347

Move 63 Customer Service = Marketing + Product Development 353

Move 64 Tell stories 359

Move 65 Hire only the best 365

Move 66 Anything you can do, I can do better 371

Move 67 Repetition, repetition, repetition 375

Move 68 Command and control 379

Move 69 Outperform anyone's guarantees 383

Move 70 Know that empathy sells 387

Move 71 Surprise your customers 391

Move 72 Be disciplined and systematic in your sales efforts 395

Move 73 Turn life into a marketing university 401

Move 74 Know the best form of marketing is the truth 407

Move 75 Never stop marketing 411

Move 76 Make the most of your Web site 415

Move 77 Be or get a spokesperson 425

Move 78 Give more than you expect to receive 429

Move 79 The more you tell, the more you sell 435

Move 80 Get the ultimate reward: A brand 439

Move 81 Execute black belt style 447

About the Author 453

Free $300 Marketing Bonus Gifts! 455

eBook Special Offer! 457

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted April 1, 2014

    &Heart

    Was this review helpful? Yes  No   Report this review
  • Posted December 28, 2009

    more from this reviewer

    Great book on Marketing to start 2010

    Sometimes, you get some of the best things in life when you are least expecting them. Recently, I met such a happy accident (serendipity, I must say). I was searching someone at Twitter when I noticed a bit familiar name Ali Pervez. I came to know that he is author of Get Your Black Belt in Marketing. I went to his website and couple of other sites and I got intrigued about the provocative and far-out contents of the book. I just finished reading this great treatise on marketing.

    Awesome and Terrific are small and insignificant words while describing the wisdom behind 81 Moves of Get Your Black Belt in Marketing. The entire book is full of common sense wisdom which we conveniently ignore while studying the complex marketing theories.

    Book consists of 81 Moves (or you can say small chapters) and each move revolves around one critical concept for revenue-generating system. When traditional marketing books start and end with words/concepts like Brand Equity, Top of Mind etc, it is very interesting to find that the entire book does not even mention words like Brand Equity and Top of Mind even for a single time. Rather, the focus is on revenue-generating system, networking, information sharing, cultivating relationships with the customers and converting customers into clients. Traditional marketers with humongous marketing budgets and addicted to glamorous world of models, shoots and hype and hoopla of advertising agencies may find this book going against their interests and aptitude but this book is "Holy Grail" for marketers whose aim is to create great streams of revenue with optimum budgets.

    Get Your Black Belt in Marketing talks about Focus (Follow One Course Until Successful), Testimonials, Power of Telephone, Application of Social Media, Referrals, E-newsletters, Databases, Trade Shows, PR, Customer Feedbacks, UVP (Unique Value Proposition), Affiliate Relationships, Godfather Value Propositions and Surprising the Customers etc.

    The entire book has been written in simple words.......sentences are flowing like running water. The grip on the reader is absolutely hypnotic. I would like to share some of the sentences for your pleasure reading.

    * The headline is actually the advertisement of the advertisement.
    * Fail early, fail often--just find out what works as quickly as possible!
    * When the customers' problems become your problems, you make money.
    * If you want to double sales, just double the time you spend with customers.
    * It takes a minimum of seven impressions to get someone to take you seriously.
    * People buy from people they know, like, and trust.
    * Remember, in the court of marketing, you are guilty until you can prove the value of your product to others!
    * Mind-set is always more important than method.

    The book is an invaluable resource for professionals and entrepreneurs. Start 2010 with Get Your Black Belt in Marketing and surprise yourself with the present on New Year of the book that is all-set to become talk of the global town.

    Ashraf Chaudhry
    Pakistan's Premier Sales Trainer & Author of The Craft of Selling "YOURSELF"
    http://www.ashrafchaudhry.com
    ashraf@ashrafchaudhry.com

    Was this review helpful? Yes  No   Report this review
  • Posted October 23, 2009

    more from this reviewer

    I Also Recommend:

    Simple, effective, and very well written.

    "Get Your Black belt in Marketing" tells you how to leverage your marketing. It is simple, effective, and very well written. Keep it on your desk right next to your copy of Guerrilla Marketing. It's that good!

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)