Get Your Message Across: The Professional Communication Skills Everyone Needs

Get Your Message Across: The Professional Communication Skills Everyone Needs

by Jacqui Ewart, Tony Schirato, Gail Sedorkin
     
 
Everyone who has ever been asked to write an advertisement, create a brochure, or draft a speech for the boss knows that the task often comes with a tight deadline and not enough instructions. Get Your Message Across is a helpful guide to handling the many situations in which promotional material or events are needed. Using clear examples and useful checklists, it

Overview

Everyone who has ever been asked to write an advertisement, create a brochure, or draft a speech for the boss knows that the task often comes with a tight deadline and not enough instructions. Get Your Message Across is a helpful guide to handling the many situations in which promotional material or events are needed. Using clear examples and useful checklists, it shows how to write effectively and manage relationships with printers, designers, and other suppliers. It also includes practical, easy-to-follow guidelines for specific formats including media releases, newsletters, brochures, advertisements, Web sites, briefing notes, speeches, promotional kits, reports, columns, video scripts, conferences, presentations, tours, and press conferences.

Editorial Reviews

Library Journal
This is a practical introduction to 17 forms of organizational communication such as brochures, newsletters, reports, presentations, and media releases. Each method is covered in a separate chapter that includes the mechanics, targeting the audience, where to get help, and a checklist. Examples are included, but more would have been helpful. Anyone attempting to use one of these methods would have to consult other sources for more details. The authors are all Australian professors of communication, and the book has an Australian bias in terminology (A4-sized paper), spelling (colour), and sources cited. Despite these flaws, the book would be a useful addition to libraries needing a short and inexpensive introduction to the subject. For public and academic libraries.--Lawrence Maxted, Gannon Univ., Erie, PA

Product Details

ISBN-13:
9781864486704
Publisher:
Allen & Unwin Pty., Limited
Publication date:
08/01/1998
Pages:
192
Product dimensions:
5.06(w) x 7.61(h) x 0.48(d)

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