Getting and Spending: American and European Consumer Society in the Twentieth Century / Edition 1by Susan Strasser
The essays in this collection use the history of consumption to look at many aspects of social and political life.See more details below
The essays in this collection use the history of consumption to look at many aspects of social and political life.
- Cambridge University Press
- Publication date:
- Publications of the German Historical Institute Series
- Edition description:
- New Edition
- Product dimensions:
- 5.98(w) x 8.98(h) x 1.10(d)
Table of Contents
Preface; Introduction; Part I. Politics, Markets, and the State: 1. The consumers' White Label campaign of the National Consumers' League, 1898-1918; 2. Democracy and political identity in the consumer society; 3. Changing consumption Regimes in Europe, 1930-1970; 4. Consumer research as public relations: General Motors in the 1930s; 5. The New Deal State and the making of citizen consumers; 6. Consumer spending as state Project: yesterday's solutions and today's problems; 7. The Emigré as celebrant of American consumer culture: George Katona and Ernest Dichter; 8. Dissolution of the 'dictatorship over needs'? consumer behavior and economic reform in East Germany in the 1960s; Part II. Everyday Life: 9. World War I and the creation of desire for cars in Germany; 10. Gender, generation, and consumption in the United States: working-class families in the interwar period; 11. Comparing apples and oranges: housewives and the politics of consumption in interwar Germany; 12. 'The convenience is out of this world': the garbage disposer and American consumer culture; 13. Consumer culture in the GDR, or how the struggle for antimodernity was lost on the battleground of consumer culture; 14. Changes in consumption as social practice in West Germany during the 1950s; 15. Reshaping shopping environments: the competition between the city of Boston and its suburbs; 16. Toys, socialization, and the commodification of play; 17. The 'syndrome of the 1950s' in Switzerland: cheap energy, mass consumption, and the environment; 18. Reflecting on Ethnic Imagery in the Landscape of commerce, 1945-1975; Part III. History and Theory: 19. Modern subjectivity and consumer culture; 20. Consumption and consumer society: a contribution to the history of ideas; 21. Reconsidering abundance: a plea for ambiguity.
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