Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution by Auden Schendler, Paperback | Barnes & Noble
Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution

Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution

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by Auden Schendler
     
 

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“Going green is easy and profitable.” That’s the common refrain from sustainability gurus. In reality, though, many green-leaning businesses, families, and governments are fiddling with the small stuff while the planet burns. Why? Because implementing sustainability is brutally difficult.

If we’re going to cut CO2 emissions 80 percent by

Overview

“Going green is easy and profitable.” That’s the common refrain from sustainability gurus. In reality, though, many green-leaning businesses, families, and governments are fiddling with the small stuff while the planet burns. Why? Because implementing sustainability is brutally difficult.

If we’re going to cut CO2 emissions 80 percent by midcentury, it will take more than a recycling program and some hemp shopping bags. We’ll only solve our problems if we’re realistic about the challenge of climate change. In this witty book, a sustainable business foot soldier with over a decade’s worth of experience illuminates the path.

Editorial Reviews

Publishers Weekly

Prius drivers and recyclers take note: according to debut author Schendler, your efforts to be environmentally correct are admirable, but are hardly the kind of urgent, unified action we need to really make an impact on global climate change. In fact, he says, by focusing on small individual actions, you may be actually harming the environmental movement. A pioneer in the sustainability movement, Schendler points out that "there is a hangover from the 1970s that continues to hamper the environmental movement today." Using examples from his own consulting work as the executive director of Community and Environmental Responsibility at Aspen Skiing Company, he asserts that real change can only come from tough decisions by big businesses and through legislation. Rather than sacrificing ROI to integrate green practices, Schendler says that companies must make profit-driven decisions that complement their business models in order to carry out meaningful and lasting environmental change. By challenging status quo thinking about sustainability and taking the point of view of the business executive and the worker in the field, Schendler offers a perspective that is refreshingly realistic and pragmatic. (Mar.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

ISBN-13:
9781586488048
Publisher:
PublicAffairs
Publication date:
06/01/2010
Pages:
320
Sales rank:
1,150,671
Product dimensions:
5.40(w) x 8.20(h) x 0.80(d)

Meet the Author

Auden Schendler is executive director of sustainability at Aspen Skiing Company. In 2006, he was named a global warming innovator by Time magazine.

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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution [With Earbuds] 5 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
I was saddened, excited, and hopeful throughout this entire reading. Schendler has some painfully insightful things to say on the matter of climate change and the struggles of creating a sustainable future. This is a mus read for any aspiring environmentalist, politician, or economist.
Anonymous More than 1 year ago
RolfDobelli More than 1 year ago
Auden Schendler serves as the sustainability director of the Aspen Skiing Company, which operates the Aspen/Snowmass resort complex in Colorado. He discusses his successes and failures in promoting sustainability to illustrate the lessons he has learned. Proving refreshingly open, Schendler criticizes his colleagues, including his previous CEO, who told Schendler he could introduce a green initiative only ¿over my dead body.¿ Schendler calls for transparency and an end to greenwashing, demanding that corporations, nonprofit organizations, and governmental bodies clarify which sustainability projects work and which do not, and pursue the ones that make a difference. getAbstract recommends this valuable guide to executives, government leaders and concerned citizens who want to take meaningful action against global warming.