Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution

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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution (eBook) Pub. Date: 2/24/2009 Publisher: PublicAffairs
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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution Pub. Date: 6/1/2010 Publisher: PublicAffairs
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Getting Green Done: Hard Truths from the Front Lines of the Sustainability Revolution Pub. Date: 2/23/2009 Publisher: PublicAffairs
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Getting Green Done: Hard Truths From the Frontlines of Sustainability Revolution (MP3 - Unabridged) Pub. Date: 8/4/2009 Publisher: Gildan Media Corp

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Overview

“Green” has finally hit the mainstream. Soccer moms drive Priuses. And the business consultants say it’s easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling while the planet burns. Why? Because implementing sustainability is brutally difficult.

In this witty and contrarian book, Auden Schendler, a sustainable business foot soldier with over a decade’s worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his?

We’ll only solve our problems if we’re realistic about the challenge of climate change. In this eye-opening, inspiring book, Schendler illuminates the path.

Editorial Reviews

Publishers Weekly

Prius drivers and recyclers take note: according to debut author Schendler, your efforts to be environmentally correct are admirable, but are hardly the kind of urgent, unified action we need to really make an impact on global climate change. In fact, he says, by focusing on small individual actions, you may be actually harming the environmental movement. A pioneer in the sustainability movement, Schendler points out that "there is a hangover from the 1970s that continues to hamper the environmental movement today." Using examples from his own consulting work as the executive director of Community and Environmental Responsibility at Aspen Skiing Company, he asserts that real change can only come from tough decisions by big businesses and through legislation. Rather than sacrificing ROI to integrate green practices, Schendler says that companies must make profit-driven decisions that complement their business models in order to carry out meaningful and lasting environmental change. By challenging status quo thinking about sustainability and taking the point of view of the business executive and the worker in the field, Schendler offers a perspective that is refreshingly realistic and pragmatic. (Mar.)

Product Details

ISBN-13: 9781586488048
Publisher: PublicAffairs
Publication date: 6/1/2010
Pages: 320
Sales rank: 1,162,963
Product dimensions: 5.09 (w) x 8.05 (h) x 0.76 (d)

Meet the Author

Auden Schendler is Executive Director of Sustainability at Aspen Skiing Company. He worked previously in corporate sustainability at Rocky Mountain Institute. Auden has been a trailer insulator, burger flipper, ambulance medic, Outward Bound instructor, high school math and English teacher, freelance writer, and Forest Service goose nest island builder. An avid outdoorsman, Auden has climbed Denali, North America’s highest peak, and kayaked the Grand Canyon in the winter. His writing has been published in Harvard Business Review, the L.A. Times, Rock and Ice, and Salon.com, among other places. In 2006, Auden was named a global warming innovator by Time magazine. He lives in Basalt, Colorado with his wife, Ellen, and their children, Willa and Elias.

1 Trench Warfare, Not Surgery 1

2 Climate Change and the Fierce Urgency of Now 25

3 Sustainability, Fork-Split 47

4 Aspen: A Canary in the Coal Mine and a Shining City on a Hill 69

5 Finding Your Biggest Lever 87

6 Sustainable Sustainability: Creating Lasting Change 105

7 Green Energy: The Key to Solving Climate Change (and Sometimes a Scam) 143

8 Green Buildings: Simple, Elegant, and Crucial 173

9 Shameless Self-Promotion and Why It Matters 221

Afterword: The Proximity of a Sustainable World 241

Notes 253

Bibliography 257

Credits 267

Acknowledgments 269

Index 277

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RolfDobelli

Posted December 12, 2011

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Getting Green Done

Auden Schendler serves as the sustainability director of the Aspen Skiing Company, which operates the Aspen/Snowmass resort complex in Colorado. He discusses his successes and failures in promoting sustainability to illustrate the lessons he has learned. Proving refreshingly open, Schendler criticizes his colleagues, including his previous CEO, who told Schendler he could introduce a green initiative only ¿over my dead body.¿ Schendler calls for transparency and an end to greenwashing, demanding that corporations, nonprofit organizations, and governmental bodies clarify which sustainability projects work and which do not, and pursue the ones that make a difference. getAbstract recommends this valuable guide to executives, government leaders and concerned citizens who want to take meaningful action against global warming.
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