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Getting People to Do Stuff: Learn by Video

Overview

Whether you want your customers to buy from you, or vendors to give you a good deal, your boss to give you a raise, or your employees to take initiative, most of your work life and even your personal life involves trying to get people to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, you can learn how to use insights from recent research in psychology and brain science to be more effective in motivating people and in getting people to do the stuff you want them to do - even...
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Multimedia (DVD ROM)
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Overview

Whether you want your customers to buy from you, or vendors to give you a good deal, your boss to give you a raise, or your employees to take initiative, most of your work life and even your personal life involves trying to get people to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, you can learn how to use insights from recent research in psychology and brain science to be more effective in motivating people and in getting people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do.

System Requirements
Mac OS X 10.6, Microsoft Windows XP, or higher
GHz processor or higher
2 GB RAM or higher
1 GB Free HD Space (does not include lesson files)

Please note that this DVD can be viewed only on a computer. It will not work in DVD-Video player software or a DVD set-top player.

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Product Details

  • ISBN-13: 9780321994882
  • Publisher: Peachpit Press
  • Publication date: 8/29/2014
  • Series: Learn by Video Series
  • Format: DVD ROM
  • Edition number: 1
  • Product dimensions: 5.00 (w) x 7.00 (h) x 0.25 (d)

Meet the Author

Susan Weinschenk is a Ph.D. behavioral psychologist. She has a 35-year career applying what the research in psychology tells us about human behavior to business situations. She has authored several previous books on psychology most recently, 100 Things Every Designer Needs to Know about People, and 100 Things Every Presenter Needs To Know About People.

A popular speaker worldwide, Susan consults with Fortune 1000 companies, educational, government, and non-profit organizations. She writes the popular blog: What Makes Them Click. Her clients call her "the brain lady" because she reads and interprets the latest research in neuropsychology and how the brain works, and applies that research to working with people. Her clients include: Charles Schwab, Disney, Walmart, Amazon, and the Mayo Clinic.

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