Getting The Fish To Swim To You & Keeping Them In Your Boat

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Overview

It's about how CHOICE, COMPLEXITY and CHANGE have impacted buyer behaviors and attitudes. Why, what got you where you are today won't take you where you want to be, in the future. There are more than 160 case studies of what can be done to mitigate this phenomenon and 80 things not to do.
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More About This Book

Overview

It's about how CHOICE, COMPLEXITY and CHANGE have impacted buyer behaviors and attitudes. Why, what got you where you are today won't take you where you want to be, in the future. There are more than 160 case studies of what can be done to mitigate this phenomenon and 80 things not to do.
Read More Show Less

Product Details

  • ISBN-13: 9780692010754
  • Publisher: Alan Adler & Associates, Inc.
  • Publication date: 8/15/2010
  • Pages: 124
  • Sales rank: 1,259,978
  • Product dimensions: 0.29 (w) x 6.00 (h) x 9.00 (d)

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Sort by: Showing 1 Customer Review
  • Posted October 4, 2010

    This book will help companies for years to come!

    Alan has packed plenty of how-to's and what not to do in this powerful study of attracting, retaining, and wowing customers. His book reinforces the secrets that are helping companies thrive in spite of this economy and will stand the test of time - helping companies who heed its many pages of wisdom for years to come.

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