Getting Them to Give a Damn

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Overview

In Getting Them to Give a Damn, nationally recognized Generation Y expert Eric Chester shows readers how to hire, train, manage, and motivate a workforce that won’t blindly conform to traditional standards and time-honored company policies and standards. Chester reveals the management techniques that leading-edge employers are using to get these quirky, book-smart, and streetwise kidployees to contribute in innovative and entrepreneurial ways.

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Overview

In Getting Them to Give a Damn, nationally recognized Generation Y expert Eric Chester shows readers how to hire, train, manage, and motivate a workforce that won’t blindly conform to traditional standards and time-honored company policies and standards. Chester reveals the management techniques that leading-edge employers are using to get these quirky, book-smart, and streetwise kidployees to contribute in innovative and entrepreneurial ways.

Product Details

  • ISBN-13: 9781419507311
  • Publisher: Kaplan Publishing
  • Publication date: 4/1/2005
  • Pages: 224

Meet the Author

Eric Chester, president and founder of Generation Why, Inc., is a dynamic consultant, author, and award-winning keynote speaker. Worldwide news media, including CNN, ABC's Good Morning America, and MSNBC, call on Chester to provide insight on the often-baffling Generation Y. Mega-youth employers like Toys ""R"" Us, Universal Theme Parks, and Dairy Queen seek his advice and guidance. Chester is the author of Employing Generation Why, as well as eight books in the Teen Power series.

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