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Regina B. Oost examines advertisements, promotional materials, and programs, as well as letters, diaries, and account books, to reconstruct the ways in which Richard D'Oyly Carte, W.S. Gilbert, and Arthur Sullivan attracted and shaped the expectations of theatergoers. Her findings place the Savoy operas in the context of other West End productions, considering similarities between Carte's promotional methods and those of managers Henry Irving, John Hollingshead, and Marie and Squire Bancroft. While all of these managers astutely understood patron age of a middle-class audience to be key to their success, the Savoy collaborators made strategic use of circumstances unique to their situation to distinguish Gilbert and Sullivan operas from contemporary theatrical fare. From Trial by Jury (1875) through The Grand Duke (1896), the Savoy operas celebrated the commodity culture beloved of the urban middle classes, validated a moral code that secured the social privileges audience members cherished, and ultimately provided a new model of British national identity that replaced the agrarian ideal espoused by earlier generations.
List of Illustrations
Introduction Many Contributors to a General Result
1 West End Theaters and Savoy Audiences
2 The Business of Gilbert and Sullivan
3 Shopping at the Opera
4 Founding the Family
5 "Encore" Means "Sing It Again"
6 Tradition and the Savoyards