#GIRLBOSS

#GIRLBOSS

4.4 30
by Sophia Amoruso
     
 

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The founder of Nasty Gal offers a sassy and irreverent manifesto for ambitious young women

At seventeen, Sophia Amoruso decided to forgo continuing education to pursue a life of hitchhiking, dumpster diving, and petty thievery. Now, at twenty-nine, she is the Founder, CEO, and Creative Director of Nasty Gal, a $100+ million e-tailer that draws A-list

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Overview


The founder of Nasty Gal offers a sassy and irreverent manifesto for ambitious young women

At seventeen, Sophia Amoruso decided to forgo continuing education to pursue a life of hitchhiking, dumpster diving, and petty thievery. Now, at twenty-nine, she is the Founder, CEO, and Creative Director of Nasty Gal, a $100+ million e-tailer that draws A-list publicity and rabid fans for its leading-edge fashion and provocative online persona. Her story is extraordinary—and only part of the appeal of #GIRLBOSS.

This aspirational book doesn’t patronize young women the way many business experts do. Amoruso shows readers how to channel their passion and hard work, while keeping their insecurities from getting in the way. She offers straight talk about making your voice heard and doing meaningful work.

She’s proof that you can be a huge success without giving up your spirit of adventure or distinctive style. As she writes, “I have three pieces of advice I want you to remember: Don’t ever grow up. Don’t become a bore. Don’t let The Man get to you. OK? Cool. Then let’s do this.”

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Editorial Reviews

The New York Times Book Review - Erin Gloria Ryan
Amoruso's voice is accessible and charmingly self-deprecating without losing the effortless cool that characterizes her clothes, and her book is a D.I.Y. success manual written for women who were more prone to be voted "Most Unique" than "Most Likely to Succeed."
Publishers Weekly
03/17/2014
In this appealing business memoir, Nasty Gal founder and CEO Amoruso shares her rags-to-riches story. Having eschewed college, Amoruso moves home, opens an eBay store for vintage clothing, and, after a lot of hard work and many a “Venti Soy No Water No Foam Chai,” finds herself the CEO of a $100 million fashion business called Nasty Gal Vintage. Amoroso’s tone and language may give this book a youthful audience, and kudos to that: few business books keep the teen set riveted while simultaneously inspiring fiscal responsibility and good business sense. It doesn’t hurt that the author has a rebellious streak. A chapter titled “Shoplifting (and Hitchhiking) Saved My Life” turns into a valuable lesson in how to turn one’s life around: “I had always wanted to do something awesome, and instead I was just racking up a soap opera’s worth of skanky experiences.” When Amoruso reminds her reader to pay off her bills and not spend beyond her means, she gives the message a powerful spin, based on her experience of missing a credit card payment at age 19: “I built the company with no debt… by choice… no one would even give me a credit card, never mind a business loan.” Amoruso’s authenticity comes through here and is, no doubt, one of the many reasons for her remarkable success. lllus. Agent: Andy McNicol, William Morris Endeavor. (May)
Kirkus Reviews
2014-06-23
A Dumpster diver–turned-CEO details her rise to success and her business philosophy.In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune.Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay.Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words.The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.
From the Publisher
"Rather than present a get-rich-quick manual or a list of business tips, Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules." —Vanity Fair

"A witty and cleverly told account . . . It’s this kind of honest advice, plus the humorous ups and downs of her rise in online retail, that make the book so appealing." —Los Angeles Times

"#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement." —Lena Dunham

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Product Details

ISBN-13:
9780399169274
Publisher:
Penguin Publishing Group
Publication date:
05/06/2014
Pages:
256
Sales rank:
29,963
Product dimensions:
5.60(w) x 8.40(h) x 1.00(d)
Age Range:
18 Years

Read an Excerpt

Praise for Sophia Amoruso and #GIRLBOSS
*Winner of the 2014 Goodreads Choice Award for Best Business Book*

“While we love a feel-good story, we’re even more inspired by Amoruso’s drive and success. . . . The easy-breezy blend of anecdotal tales and entrepreneurial advice makes for a fast, easy read . . . with lots of brash but actionable takeaways . . . . Bottom line? That’s some serious #GirlPower. Buy the book today, thank us the second you’re done reading.”

—SELF.com

“The millennial alternative to Lean In.”

Inc. magazine, naming Sophia one of the Entrepreneurs of the Year

“[Amoruso] addresses the highs and lows of her journey with an honesty that’s refreshing in a management memoir . . . Amoruso’s swagger in #GIRLBOSS is contagious. The book is a decent model for all the girls—nay, people—who don’t want to climb the traditional career ladder. Her path, though unconventional, might even inspire a couple of readers to try to heed her lessons and follow in her footsteps. But if there’s one real takeaway from reading Amoruso, is that a pre-packaged rulebook for business success no longer exists.”

Fortune

“[#GIRLBOSS] is part memoir, part management guide and part girl-power manifesto. A sort of Lean In for misfits, it offers young women a candid guide to starting a business and going after what they want.”

The Washington Post

“The Cinderella of tech.”

The New York Times

“Fashion’s new phenom.”

Forbes

“Amoruso’s voice is accessible and charmingly self-deprecating without losing the effortless cool that characterizes her clothes. . . . Amoruso’s scrappy capitalist narrative makes an admirable attempt to prove that navigating the system isn’t the same as endorsing it. Being antiestablishment is the old cool. The new cool is playing by your own rules and still winning by their standards.”

The New York Times Book Review

“Sophia Amoruso, founder and CEO of Nasty Gal, shares her irreverent and invaluable lessons in what can easily be described as a power manifesto for strong, ambitious young women. . . . #GIRLBOSS leads readers to water but doesn’t force them to drink; rather than present a get-rich-quick manual or a list of business tips, Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules.”

Vanity Fair

“It’s easy to get the sense, reading Lean In, that Sandberg is writing for women who’ve already made it. #GIRLBOSS is for those who haven’t, which means it is aimed at people who have nothing to lose, which makes it a much riskier and more enjoyable manifesto.”

New York Magazine

“A witty and cleverly told account . . . It’s this kind of honest advice, plus the humorous ups and downs of her rise in online retail, that make the book so appealing. . . . Amoruso’s unconventional approach to business and her experiences as a rebellious teen and creative outcast would also appeal to anyone’s entrepreneurial side.”

Los Angeles Times

“[Sophia Amoruso is] a real-deal, born disruptor. In less than ten years, she’s turned that very same eBay vintage shop into a bona fide, $100 million global brand, through pure sweat; social-media savvy; and an eye for the fashion-forward, subversively sexy clothing women want to wear. . . . Now, sitting atop a mini-retail empire of over 350 employees, Sophia has become that rarest of things: a CEO who truly inspires and a patron saint of badass #girlbosses everywhere. Ahead, her thoroughly inspiring take on the unlikely rise of her scrappy brand, and why she’ll always be an upstart at heart.”

—Refinery29

“[Sophia Amoruso] is every bit as uncommon as [Nasty Gal’s] track record. Never mind the Valley’s history of funding misfits like stinky fruitarian Steve Jobs, junk food smacking Marc Andreesen, or socially awkward Mark Zuckerberg. Those misfits all fit in a similar box, Amoruso did not. . . . [Nasty Gal] is that gap between total dork and together, rich cheerleader where the bulk of girls who want to think for themselves but also be cool and accepted live.”

—PandoDaily

“[Sophia Amoruso] takes the wisdom of CEOs before her (including Sandberg) and wraps it up with her biography, personal philosophy, and practical advice (e.g., don’t slander former employees on social media), all delivered with the same voice and attitude that has made her site so successful.”

—The Cut

“If you read one book with a hashtag for a title this year, make it #GIRLBOSS.”

TechCrunch

“Get motivated by Sophia Amoruso’s story. . . . Her honest advice is useful for women in any industry.”

People (StyleWatch)

“While Amoruso’s backstory is one we’re pretty much all well-versed in by now (we mean, what else are Google deep-dives for?), it’s still one that we just can’t seem to get enough of.”

The Coveteur

“Everything Sophia touches has an air of cool, including her new book, #GIRLBOSS, which recounts the story of her first sale and her rise to retail stardom. . . . The writing is witty and affable, like listening to a good friend tell you a story. And the advice runs the gamut from writing a good cover letter, to owning your own style, to getting fired gracefully. #GIRLBOSS is an essential read for everyone who has realized that the path to happiness isn’t always a straight line.”

The Standard / Culture Blog

“Sophia sprinkles to-the-point wisdom into the story of her life so far (she’s not afraid of a little tough love), and this book is a must read for women of all ages. Who doesn’t love inspiration with a little kick in the butt?”

—RealSimple.com / Lifestylers

“There are some CEOs that can make running a company look ridiculously easy. Then there are some who can do it with, well, a certain je ne sais quoi. Sexiness is a subjective measure and it’s not just about looks. It’s also about success, power, ambition, charisma, altruism, fashion sense, and style.”

Business Insider (on naming Sophia Amoruso “The Sexiest CEO Alive”)

“[An] appealing business memoir . . . Amoruso’s authenticity comes through here and is, no doubt, one of the many reasons for her remarkable success.”

Publishers Weekly

“Among the glut of leadership books featuring paunchy old men in power suits, at least #GIRLBOSS has a shot at standing out. . . . It’s clear why young women admire her. . . . #GIRLBOSS is targeting the same readers as Sheryl Sandberg’s updated Lean In for Graduates. . . . So buy #GIRLBOSS for your daughter.”

Bloomberg Businessweek

“In her new book #GIRLBOSS . . . Amoruso gives her charmingly authentic insight into how to succeed in the workplace.”

—Who What Wear

“Clearly, there’s some magic to the Amoruso method.”

LA Confidential

“The book is full of so many great insights even though she insists it isn’t a how-to guide. You should absolutely read the entire book, but I think Amoruso should be commended for her management tips. They are what make her a #GIRLBOSS.”

—Levo League

“This sassy memoir inspires while also doling out career advice and entrepreneurial tips.”

Foam Magazine

“#GIRLBOSS is a must have for any young female entrepreneurs.”

The T.U.R.N. Magazine

“The honest, kickass confident, and unabashedly herself Amoruso tells the story of her journey to success through Nasty Gal and the lessons she learned along the way.”

Tech Cocktail

“[Sophia Amoruso] began as a humble eBay store and turned her brand into one of the most coveted eCommerce destinations on the planet. . . . Sophia’s brand sticks up its middle finger at the corporate world and Nasty Gal’s loyal followers can’t get enough of it.”

—begoodclothes.com

“Young women could do worse than learn from her no-bullshit style and tireless work ethic.”

Flavorwire

“A breezy blend of memoir and entrepreneurial how-to.”

Sacramento News & Review

PORTFOLIO / PENGUIN

#GIRLBOSS

Sophia Amoruso is the founder and executive chairman of the coveted fashion brand Nasty Gal. Named by Forbes as “Fashion’s New Phenom,” best-selling author Sophia has established herself as one of the most prominent figures in retail and a style icon.

The term Nasty Gal was originally coined after a 1975 Betty Davis album and the singer’s outspoken and unapologetically sexy style. Building on that inspiration, Sophia’s Nasty Gal first sparked a cult following in her one-woman vintage venture on eBay where she quickly learned she had a knack and photographer’s eye for fashion, styling, and buying. In just nine years (and after being kicked off the site in 2008), the brand has grown into a one-stop shop and online retail haven with a progressive following of fashion risk-takers.

In fall 2014, Sophia opened her first brick-and-mortar Nasty Gal retail space on Melrose Avenue in Los Angeles. Only four months later, she opened a second store on the Third Street Promenade in Santa Monica, Los Angeles, almost three times as large as the brand’s flagship.

As part of the brand’s expansion beyond e-commerce, the stores offer highly curated vintage pieces, on-brand labels, as well as Nasty Gal’s own line.

On the heels of Nasty Gal and #GIRLBOSS successes, Sophia is passionate about evolving her brand and team of creative mavericks in every way possible. As she continues to be deeply involved in every aspect of the business, she loves most to meet the girls who have inspired Nasty Gal to be one of the most coveted brands of our time.

She recently founded the #GIRLBOSS Foundation, which awards financial grants to women in the worlds of design, fashion, music, and the arts, to help fund them on their way to becoming a GIRLBOSS.

A New York Times bestseller and published in fifteen countries around the world, #GIRLBOSS is Sophia’s first book.

PORTFOLIO / PENGUIN

An imprint of Penguin Random House LLC

375 Hudson Street

New York, New York 10014

penguin.com

First published in the United States of America by Portfolio / Penguin and G. P. Putnam’s Sons, members of Penguin Group (USA) LLC, 2014

This paperback edition with a new introduction published 2015

Copyright © 2014, 2015 by Sophia Amoruso

Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

Photographs courtesy of the author

ISBN 978-0-698-15490-2

Penguin is committed to publishing works of quality and integrity. In that spirit, we are proud to offer this book to our readers; however, the story, the experiences, and the words are the author’s alone.

Cover design: Christopher Sergio

Cover photograph: Gabrielle Revere

INTRODUCTION TO THE INTRODUCTION

A lot has changed since I wrote this book two years ago.

We made record-breaking revenues.

Nasty Gal grew so fast it became the Tower of Babel.

We went through layoffs for the first time.

I turned thirty. Then I turned thirty-one.

We opened two brick-and-mortar (#brickandmurder) stores in Los Angeles.

My hair is long! I’m an adult with braces! I have three poodles! Most importantly, I got married.

About those layoffs . . . we started to feel the hard times only after this book was originally put to print. One hundred million in revenue is a lot of money—but companies much larger have gone extinct.

The concept of success is really weird. Is success building a beloved brand and business? Or is it how you handle yourself when it gets hard? Is success being in the right place at the right time—with the right voice, skill set, team, and drive to cobble it all together? Or is success figuring out how to tame the behemoth once it sprouts legs and sharp teeth?

I think about this all the time as I’ve watched Nasty Gal grow up. At first, it was a scrappy crumb-eating infant—and then it became a thriving wild child. Now, it’s hit the awkwardness of puberty—the occasional bout of acne, a cracking voice, incipient self-consciousness. Wait—are all these people looking at me?

They say that when you have a kid, it feels like your heart is outside of your body—you can’t imagine sending her off to school with the threat that she might get hit by a car or bullied by some asshole. But you have to, because that’s what growing up is all about. That’s how I feel about Nasty Gal. My whole future is in this brand—but at the end of the day, I can only give it a kiss on the head and a PB&J while standing at the front door. It’s still not fully baked. Its success depends on the resilience, fortitude, and ingenuity of the team more than any one skill that I possess.

The older I get, the less confident I become. There’s simply more to lose.

I used to snowboard—I’d fly down the slopes at a million miles per hour with nary a bit of concern—but today, I sense my own mortality—and the mortality of everything I’ve worked for—as soon as the alarm clock goes off each morning, knowing that at this speed my teeth could get knocked out if I biff it.

It’s really weird to be in your twenties and have a company that’s valued at hundreds of millions of dollars by investors, implying to the outside world that because I own a huge chunk of the stock I’m “worth” a lot of money. The funny thing is that it’s funny money. Nearly everything I’ve earned is locked up in this beautiful, inspiring, evolving business I gave birth to nearly ten years ago.

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What People are saying about this

From the Publisher
PRAISE FOR SOPHIA AMORUSO

“#GIRLBOSS is more than a book and Sophia Amoruso is more than a purveyor of (fine and fly) garments. #GIRLBOSS is a movement—a philosophy for making your work life as fun, fresh and raunchy as your personal adventures. Sophia encourages us to own the qualities we've previously been ashamed of (bossiness, crudeness, petty thievery) in order to become the masters of our own destiny, financially independent and radically ourselves. I'm so in.”
Lena Dunham

“[An] appealing business memoir . . . Amoruso’s authenticity comes through here and is, no doubt, one of the many reasons for her remarkable success.”
Publishers Weekly

“Get motivated by Sophia Amoruso’s story . . . Her honest advice is useful for women in any industry.”
People StyleWatch

“among the glut of leadership books featuring paunchy old men in power suits, at least #Girlboss has a shot at standing out . . . it’s clear why young women admire her . . . #Girlboss is targeting the same readers as Sheryl Sandberg’s updated Lean In for Graduates . . . So buy #Girlboss for your daughter…”
Bloomberg Businessweek

It’s easy to get the sense, reading Lean In, that Sandberg is writing for women who’ve already made it. #GIRLBOSS is for those who haven’t, which means it is aimed at people who have nothing to lose, which makes it a much riskier and more enjoyable manifesto.”
New York Magazine / The Cut

“she addresses the highs and lows of her journey with an honesty that's refreshing in a management memoir . . . Amoruso's swagger in #Girlboss is contagious. The book is a decent model for all the girls — nay, people — who don't want to climb the traditional career ladder. Her path, though unconventional, might even inspire a couple of readers to try to heed her lessons and follow in her footsteps. But if there's one real takeaway from reading Amoruso, is that a pre-packaged rulebook for business success no longer exists.”
Fortune

“And while we love a feel-good story, we're even more inspired by Amoruso's drive and success . . . The easy-breezy blend of anecdotal tales and entrepreneurial advice makes for a fast, easy read . . . with lots of brash but actionable takeaways . . . Bottom line? That's some serious #GirlPower. Buy the book today, thank us the second you're done reading.”
SELF.com
 
“Young women could do worse than learn from her no-bullshit style and tireless work ethic.”
Flavorwire
 
“Sophia Amoruso, founder and C.E.O. of Nasty Gal, shares her irreverent and invaluable lessons in what can easily be described as a power manifesto for strong, ambitious young women . . . #GIRLBOSS leads readers to water but doesn’t force them to drink; rather than present a get-rich-quick manual or a list of business tips, Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules.”
VanityFair.com

“The book is full of so many great insights even though she insists it isn’t a how-to guide. You should absolutely read the entire book, but I think Amoruso should be commended for her management tips. They are what make her a #GIRLBOSS.”
Levo League

“This sassy memoir inspires while also doling out career advice and entrepreneurial tips.”
Foam Magazine

“#GIRLBOSS is a must have for any young female entrepreneurs.”
The Turn Magazine

“Amoruso’s voice is accessible and charmingly self-deprecating without losing the effortless cool that characterizes her clothes . . . Amoruso’s scrappy capitalist narrative makes an admirable attempt to prove that navigating the system isn’t the same as endorsing it. Being anti-­establishment is the old cool. The new cool is playing by your own rules and still winning by their standards.”
New York Times Sunday Book Review

“[GIRLBOSS] is part memoir, part management guide and part girl-power manifesto. A sort of a Lean In for misfits, it offers young women a candid guide to starting a business and going after what they want.”
Washington Post

“If you read one book with a hashtag for a title this year, make it #GIRLBOSS”
TechCrunch

“[Sophia Amoruso is] a real-deal, born disruptor. In less than 10 years, she's turned that very same eBay vintage shop into a bona fide, $100 million global brand, through pure sweat; social-media savvy; and an eye for the fashion-forward, subversively sexy clothing women want to wear. And, yeah, great customer service. Now, sitting atop a mini-retail empire of over 350 employees, Sophia has become that rarest of things: a CEO who truly inspires and a patron saint of badass #girlbosses everywhere. Ahead, her thoroughly inspiring take on the unlikely rise of her scrappy brand, and why she'll always be an upstart at heart.”
Refinery29

“Sophia Amoruso spares no detail in #GIRLBOSS, the story of how she went from dumpster diving teen to founder and CEO of $100 million online retailer Nasty Gal.”
HarpersBazaar.com

“[Sophia Amoruso] takes the wisdom of CEOs before her (including Sandberg) and wraps it up with her biography, personal philosophy, and practical advice (e.g., don’t slander former employees on social media), all delivered with the same voice and attitude that has made her site so successful.”
New York Magazine / The Cut

“Sophia sprinkles to-the-point wisdom into the story of her life so far (she’s not afraid of a little tough love), and this book is a must read for women of all ages.  Who doesn’t love inspiration with a little kick in the butt?”
Real Simple / Lifestylers

“Everything Sophia touches has an air of cool, including her new book, #GIRLBOSS, which recounts the story of her first sale and her rise to retail stardom . . . The writing is witty and affable, like listening to a good friend tell you a story. And the advice runs the gamut, from writing a good cover letter, to owning your own style, to getting fired gracefully. #GIRLBOSS is an essential read for everyone who has realized that the path to happiness isn’t always a straight line.”
The Standard / Culture Blog

“While Amoruso's backstory is one we're pretty much all well-versed in by now (we mean, what else are Google deep-dives for?), it's still one that we just can't seem to get enough of.”
—The Coveteur

“With a new book #GIRLBOSS sweeping bookshelves everywhere, we're not the only ones taking notice . . . Amoruso muses on the sheer marketing power of #GIRLBOSS—as a book, as a movement—while highlighting the history of her company.”
LuckyMag.com

a witty and cleverly told account . . . It's this kind of honest advice, plus the humorous ups and downs of her rise in online retail, that make the book so appealing . . . Amoruso's unconventional approach to business and her experiences as a rebellious teen and creative outcast would also appeal to anyone's entrepreneurial side.”
Los Angeles Times

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Meet the Author


SOPHIA AMORUSO turned her hobby selling vintage clothing on eBay into Nasty Gal, one of the fastest growing companies in America. Her rise has been covered by major media such as The New York Times, Forbes, Fortune, Inc., and The Wall Street Journal, and she has a devoted following on Twitter, Facebook, and Instagram. She lives in Los Angeles.

Customer Reviews

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#Girlboss 4.4 out of 5 based on 0 ratings. 30 reviews.
O_Ike27 More than 1 year ago
This book could be a 21st century version to "Who Moved My Cheese". Sophia cuts to the point and keeps it humorous.
Anonymous More than 1 year ago
#GIRLBOSS was a great read .. as young entrepenuer myself, it gives great advice, opens your eyes to see things you may not have realized or could have easily forgotten in a crazy life like this! Sophia keeps it real in this book which makes it more relateable!!
Anonymous More than 1 year ago
Inspiring and funny at the same time.
mitaron1 More than 1 year ago
When it comes to marketing trade books #GIRLBOSS by Sophia Amoruso, founder and CEO of Nasty Gal is unique and utterly brilliant. Ironically the first thing Sophia Amoruso sold online was a stolen book. By the age of twenty-two she had lacked a job, was broke, and directionless. It was then that Sophia decided to start selling vintage clothes on eBay. Eight years later she is the founder, CEO and creative director of Nasty Gal Vintage, with a $100 million dollar plus business in fashion retail with over 350 employees. Amoruso’s goal for writing #GIRLBOSS is to help women seek a unique path to success.  In her book #GIRLBOSS she talks about the chronology of a #GIRLBOSS, how she became one, how shoplifting and hitchhiking saved her life, how you can become a #GIRLBOSS, and much more.  #GIRLBOSS is a must read because Amoruso gives advice on marketing tactics, such as the importance of social media, knowing the consumer, and creative directing. Sophia Amoruso will teach YOU how to become a #GIRLBOSS. Amoruso makes it known that a #GIRLBOSS takes life seriously, but doesn’t take herself too seriously. In #GIRLBOSS Amoruso lets her readers in on the marketing secrets that lead to her success from the beginning of her career, to her $100 million dollar company Nasty Gal. She gives countless tips and remarkable advice on business and just life in general in a fun and witty way.  The New York Times named her, “The Cinderella of Tech.” Amoruso is extremely invested in her target customers. When she began her business on eBay she spent all of her time on the computer, she admitted to having an illegal software to help her find her target market. “I had friend-adding software, which was totally against MySpace policy. I would look up, say, an it girl’s friends and add only girls between certain ages and certain cities” (Amoruso 28). She created a MySpace page to target consumers and, now her MySpace page is her penetrated market. She goes into depth on how she didn’t understand how valuable this type of marketing would be. “I didn’t know it at the time, but what I was doing here included two key to running a successful business: knowing your customers and knowing how to get free marketing” (Amoruso 29). Amoruso informs the readers about targeting your customers, making sure to know them well, and to treat them well.  #GIRLBOSS gives extensive tips on how to run a business. Amoruso goes on to inform her readers on investors, she also speaks on creativity and gives the advice of finding your framework when it comes to a creative standpoint. Amoruso is one of few that hold a position as the creative director, and the CEO of a business. She also talks about the challenges she faces at Nasty Gal now and how she accomplishes them. This book is inspiring to many individuals especially myself, because my brain thinks creatively. It was inspiring to read about someone who wanted to create a business, and used her creative side as a whole to make herself who she is today. I recommend this book to individuals who want to become a #GIRLBOSS, because Amoruso will make it known that it is possible. “There are secret opportunities hidden inside every failure” (Amoruso 51).  #GIRLBOSS also includes Amoruso’s pathway to her success and the personal struggles she went through to get there. She goes in depth on her life of dumpster diving, shoplifting and hitch hiking, and how she feels that it saved her life. She feels she wouldn’t be where she is today without it. Sophia goes through her struggles fitting in, “I’d felt like an outsider my entire life, in every school and at every job, and had finally thrown in the towel on finding any place I completely belonged” (Amoruso 82). Sophia’s story is relatable, and it is inspiring. Sophia Amoruso is light hearted, witty, smart, full of advice, and proves that any girl if they have passion can be a #GIRLBOSS. “My advice to #GIRLBOSSes is create your own job. Become a master of what you do. Fully immerse yourself in your culture. Be humble: You are never above having to pack boxes. Never forget where you came from, And always be polite. Good old-fashioned manners can get you very far.” (Amoruso 199)
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Great book. The road to success doesn't always have the same formula
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I'm about halfway through with this book and I am OBSESSED! An easy and entertaining read with amazing advice for young women, entrepreneurs or not. Definitely reccomend!   
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Loved this book and Sophia Amoruso. She's a real person. 
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Its very inspiring!
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