Give a Speech, Change the World: How to Move the Audience to Action

Overview


Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what ...
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Give Your Speech, Change the World: How To Move Your Audience to Action

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Overview


Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience—not just with your brain but with your body. In this book, he draws from more than 20 years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a 3 part process—focusing on content development, rehearsal, and delivery—that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.
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Product Details

  • ISBN-13: 9781591397144
  • Publisher: Harvard Business Review Press
  • Publication date: 1/24/2005
  • Pages: 230
  • Sales rank: 386,856
  • Product dimensions: 5.58 (w) x 8.32 (h) x 0.68 (d)

Meet the Author


Nick Morgan is a seasoned communication consultant, former editor of the Harvard Management Communication Letter, and the founder of Public Words, a communications coaching company. The book is based on over 20 years of experience as a speech writer and consultant and Morgan practices kinesthetic speaking himself.
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Sort by: Showing 1 Customer Reviews
  • Posted September 3, 2009

    more from this reviewer

    Don't judge this book by its cover! Buy it, read it, and change your world

    This book was a very good surprise. I am in Toastmasters and this book is by far one of the most detailed but yet concise resource for all parts of giving a speech. If you are searching for that one book that provides everything you need to know to find your voice and deliver that WOW speech. This book is it!

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